Edison: We often miss opportunity because it's dressed in overalls and looks like work

Twitter Marketing: Don’t Miss the Target by Being Lazy

Edison: We often miss opportunity because it's dressed in overalls and looks like work

Many internet marketers didn’t get yet a simple fact: email marketing and Twitter marketing have some similarities and one of them is that a tweet is like an email subject line.

If almost every email marketer knows already how important an email subject line is, many Twitter marketers didn’t understand yet that the text of a tweet has the same importance in Twitter marketing.

To get readers for your stuff, it’s not enough to send a simple tweet containing only a link. Adding a generic text like “Check this out” doesn’t help you either.

Let’s study a real case …

Yesterday I noticed a tweet sent by a twitterer who is known as a pretty good article marketer:

Twitter Marketing Mistake Example: Generic Tweet

The text explains somehow what’s there, but it’s still not a very good tweet. The people who read everything that the author writes might click on the link. The other Twitter followers won’t do it. Why?

They don’t have a clue on the topic of the articles. Are the articles in the niche they are interested in? Or are the articles a total waste of time for them? No chance to know and … people are in a hurry. They won’t click on the link in order to see whether they are interested in what’s there or not.

If instead of that tweet that guy would have sent three tweets, each one containing the title of the article, I guarantee you that more people would have clicked on the links.

In addition, let me tell you that some people use Twitter’s “Search” feature to look for stuff they are interested in…

If the titles of the articles from the example above are well chosen, such people can find the articles and they will be very good “targets” for the author’s marketing messages contained by the articles.

In the original case (“3 more articles …”), those people won’t find the articles … Missed targets!

Conclusion

Don’t send tweets that contain only a link. Add some text … But don’t add an irrelevant text because you don’t improve anything. Give people a hint on what they can find if they click on the link.

When you’ve written your headline, you’ve spent eighty cents out of your dollar. ~ David Ogilvy – Click to Tweet it!

To Your Social Media Success!
Adrian Jock

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