Many tweeps who use hashtags don’t fully understand how to properly use them.
Just in case you don’t know what a hashtag is, let’s see one of the possible definitions provided by Twitter itself:
“People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.”
As an upfront bonus for reading this article, before showcasing the mistakes let me tell you a secret the majority of tweeps don’t know…
If your tweet already includes relevant keywords, you don’t need to add hashtags for your tweet to appear in search. Click here to tweet it!
Surprised? Make a search and see! Therefore a tweet for this blog post doesn’t need the hashtag symbol before the word Twitter. When someone searches for the keyword Twitter, the tweet will appear in search anyway. Adding a relevant phrase that doesn’t appear in the title (such as “Twitter Tips”) is the best use for the hashtag feature:
#TwitterTips: 3 Twitter Hashtag Mistakes That Make You Look Like a Noob
Now let’s see the biggest hashtag mistakes…
Noob Mistake # 1: Hashtags Irrelevant to the Topic of the Tweet
Have you noticed the mistake from the image above?
What is that tweet about? Blogging and images in blog posts. Right? Then for Christ’s sake, what is the hashtag #World for? Is it there in order for that tweet to appear in search when someone searches for “world”?
First of all, I doubt that someone will search for “world”. But even if someone makes that search, that tweet will be irrelevant and the person who made that search will not take it into consideration anyway. Therefore why wasting extra space for no reason?
Noob Mistake # 2: Lots of Hashtags
Hashtag spamming is the biggest and the most frequent mistake made by newbies. Do you know why is that wrong?
Let me quote from Twitter Help Center:
Don’t #spam #with #hashtags. Don’t over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.)
Will Twitter delete your account for such hashtag spamming? I don’t know. What I know for sure is that many tweeps will not follow you if you tweet like that. There is no reason for hashtag spamming. There’s no advantage. Don’t do it!
Noob Mistake # 3: Being Redundant
Another common mistake is posting a tweet that includes a hashtag of a word already mentioned earlier in the tweet.
9 WordPress Plugins You Should Install If You Just Started #Blogging link
Whether the search is for “blogging” or “#blogging”, the tweet will appear in search. There’s no point in wasting extra space and being redundant.
9 WordPress Plugins You Should Install If You Just Started Blogging link #BloggingTips
9 WordPress Plugins You Should Install If You Just Started Blogging link #Blogging101
Instead of repeating the same word, it’s possible to increase the reach of a tweet by adding additional pieces of information not included in the main wording.
To Your Social Media Success!
P.S. Did I miss any hashtag major mistake? Feel free to let me know using the comment section below ;-)
P.P.S. Follow me on Twitter for more interesting internet marketing tips & news.