Many times I refrained from comment on some blogs because I noticed spam comments approved and even replied. I don’t want the search engines bots to find my links in such environment.
Most blog spam attempts are pretty unlikely to fool anyone.
However do you know how to spot the smart spam that is submitted manually? Many bloggers fail to spot it.
GASP is useless for manual spam. Akismet works pretty well for lame spam attempts. But it’s far from being perfect; sometimes it flags legit comments, other times it doesn’t flag spam comments. When it comes to clever spam, Akismet is quite useless too.
What to do? Let’s start with the beginning…
An Example of Clever Blog Spam
Note 4 characteristics of a clever spam comment:
1. It includes the name of a person, not the name of a business or some keywords.
2. It tries to prove that the commenter is a serious blogger. He didn’t throw there 2 or 3 words. He spent some of his precious time (yeah, sure!) and submitted an elaborated text, not the usual “Great post!”.
3. It uses a simple and effective psychological tactic: it tells how great you and your content are.
4 In order not to be clearly off-topic, it’s vague. The comment from the example above can be posted under almost any article from any niche. Basically it can be posted on any blog.
You may wonder… “Well, nice! However, how do I know for sure that I don’t make a mistake and I delete a legit comment?”
The Unfailable Test for Blog Spam Detection
Copy the last words from a sentence and the first words from the very next sentence.
What’s the point? You won’t find two persons who use exactly the same words, in the same order, in two consecutive sentences. Therefore… If you copy enough words – 3 or 4 for the first sentence and the same for the next one – then you’re not supposed to find anywhere that exact wording.
Let’s search on Google and see the results. In order to search for that exact wording, use inverted commas.
Now you got the proof… 2,800 results for that exact wording. Definitely spam!
To Your Blogging Success!
P.S. Bonus: Want a good laugh? Read this real comment below and my reply to it. That’s a good addition to this blog post :-)