8 thoughts on “Single vs. Double Opt-in: Controversy or Misunderstanding?

  1. Hi Adrian,

    Nice point to share. I used to go with double opt-in sometime back when I first started collecting my list. Now, I’m trying with single and let’s see how it work out.

    Honestly, I feel that single opt in has its own disadvantages but again, there’s nothing perfect right?

    Thanks for sharing and just my 2 cents!

    *p/s totally aware of the spam thingy

    Reginald recently posted: Email Campaign: How I Build My Email List From Scratch

  2. hi Adrian! I just started building my list and am using double-opt-in. I think for me, I want to make sure I am getting the right kind of subscribers. At least for now, I would rather have a few subscribers that are loyal and interested than a whole bunch that are not. Good article and I agree — you have to stick with what works best for you, not what works for someone else. Have a great day!

  3. Double opt-in in my opinion as it gives much higher quality subscribers as well as less SPAM complaints that single opt-in. It also gives higher converstion than single opt-ins, because subscriber is more committed in receiving your newsletter.

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