Do you know the well guarded secret behind the earning claims?

Internet Marketing: The Secret Behind the Earning Claims

Do you know the secret behind the earning claims?

If you didn’t land yesterday on the wonder planet called Internet, it’s impossible not to have seen a lot of testimonials, headlines or calls to action that contain earning claims similar to this one:

“How I made $x,xxx last week using this great marketing system”

Many sales letters even show you some proofs of earnings like screen captures taken from seller’s or users’ PayPal accounts. Did you know that there is a well guarded secret behind them?

Let’s put aside the fact that in many cases the testimonials are signed by a John Doe and you will never know whether they are real or not. Let’s pretend they are real.

Let’s put aside also the fact that the PayPal account that is shown may contain also earnings resulted from selling also OTHER stuff. Let’s pretend that the earnings shown are resulted only from using that “great marketing system”, or that “great ebook”, or whatever it was advertised.

You know what the problem is? This is only half of the truth.

I noticed that no one tells you the second half of the truth. This part should include many pieces of information, but the most important is this one:

What were the marketing costs spent in order to get that figure?

This piece of information is CRUCIAL… If you need to spend $5k in order to get $5,010… what’s the deal? The profit of ten bucks isn’t that impressive, is it?

So … always remember this: only half of the truth means really nothing. When you see such figures, just pretend you haven’t seen them and …

Don’t let your buying/joining decision be influenced by such earning claims.

Or ask upfront the Customer Support for the HIDDEN COSTS that are required and that include the MARKETING BUDGET that usually someone needs to spend in order to achieve that impressive figure.

Bonus: The Truth About John Doe Guru, a 6-Figure Earner

Six-figure… quite impressive, isn’t it? But hey, is 100k in sales still a 6-figure? Yes, it is. What if we take out ClickBank’s fees (minimum $8.5k) and then 75% for affiliates? What’s the result? About 22-23k before taxes… Aren’t “six-figure” and $20k very different? ;-)

To Your Internet Marketing Success,
Adrian Jock

P.S. Don’t forget to share this article with your friends. The more educated the consumers are, the less B.S. you’ll see online… Let’s clean the internet ;-)

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15 thoughts on “Internet Marketing: The Secret Behind the Earning Claims

  1. Hey there Adrian –

    All good points to remember. I have learned (the hard way) not to trust screen captures of claimed earnings. In addition to the business related costs, something else is missing in their message. The HARD WORK factor. It takes work to get to that level.

    I’m not saying that the work is not fun, but it does take work.

    Thanks Adrian,


  2. Hi Donald,

    Thank you for your comment. You’re 100% right. Unfortunately a lot of people think that the Internet is different from the offline world and you can make money by doing nothing.

  3. Well written piece, Adrian. It’s a very short but absolutely says it all so well.

    Indeed, what’s the point of making a ton of money online and raving about it when the real truth is that you spent nearly as much to make that money, re affiliates, costs, etc?

    But of course this part is kept hidden and only the money made is raved about, ;)

    So, well said. But the problem is this – will people listen and learn? The “need to believe” is so strong that many people just want to believe, maybe with the hope that if they believe it, it can happen for them as well. And it does happen for some, but certainly not for most.

    Thanks to Piyush Mathur, for sharing this on, the Internet marketing social networking site. I found it useful and have “kingged” it, just as Piyush did, :)

  4. Hi Kingsley,

    Thanks for stopping by and commenting.

    People always listen and learn. However, it depends on whose eyes they see the world through ;-) It’s their choice.

  5. Good piece of article serves as a reminder to us. I couldn’t agree more about “A half truth is a whole lie” is self explanatory.

  6. Hi Adrian,

    Unfortunately, this world is built on “Half truths”, and setting truth from the lie becomes harder when “noise” is coming from all sides.

    Some Marketing techniques even involves the concept of hypnoses – All you have to do is suggest, rest remains in the hands of the listener.

    But, such people who build their roots on a system of lies will inevitably fall right on their face.

    “Quick success” has terrible consequences :), my personal belief.


  7. The cost factor is often the other part of the truth. This post is a reminder that one should not forget the cost factor relative to earnings professed by Internet marketers that claimed they have make 6-figures.

    Well, Adrian, your post is reflective for Internet marketers. Earnings and cost of earnings are different elements of marketing finance.

    I have left this comment in the content syndication and social bookmarking website for Internet marketers – where this post was shared.

    Sunday – Kingged contributor

  8. I don’t understand why people want to know how much money other people are making online with a certain program or product.

    It means nothing whether someone else makes 6 or 7 figures, or whatever. Just as it means nothing if some people make no money at all.

    The better question is what can “I” make, knowing my own strengths and weaknesses, which has nothing to do with what anyone else does or can do.

    And, as you point out, there are a lot of half truths and even outright lies.

    Instead of showing me income statements, I would rather know more about the value and benefits of the products or services.

    In my experience, when a promotion leads strongly with the money-making proposition, chances are the product or service either does not have a strong inherent value or the marketer is only promoting it to make money and does not really care about providing the customer with a solution.


  9. Hi Jude,

    Thank you for your comment. While I don’t agree 100% with them, I guess that I know why many people want to know how much money other people made using a product or another.

    Their first reason – the one I agree with it – is to find out what can be done with that product. It’s like having a target for the future.

    For example, if you know in advance that the top performers from a certain program make $5-10 per day, that’s an important piece of information. Some people will join it, other won’t do it. I won’t join it, and I would be thankful for that piece of information because it helps me say No.

    However, if you find out that the top performers from another program make $200 per day , you may think, “If I work hard, I improve my skills, etc, then I may earn a similar income. That’s good. Let’s try it”

    The second reason, the one I don’t agree with, is that many people approach a product or a program like in the case they’re looking for a new job. They want to know how much money other people make because they think that they can make the same amount of money from Day 1. As if that’s a fixed salary everyone gets, not an income that depends completely on their skills & work.

    The unscrupulous copywriters know that many people think like I described in the last paragraph above and use in their copy “no experience required” and other similar expressions that mislead the prospects and make them think that everything is easy.

  10. Adrian, I agree with you.

    All I would need to know is that one person has made money. If one person can do it, then others can too.

    I would not put any weight on the fact that the top performer is making $5-10 day, (unless I knew the top performer and believed he/she was under performing, so the problem must be the product or system).

    How much each person earns, as you say, depends on their skills and work. That is why showing me income statement of 6 or 7 figures would have no impact on my decision to buy or join.

    I don’t think we are disagreeing, just looking at it from a different perspective.

    The information in your post is important because many people do want proof of earnings and do place a lot of weight on it in their decision making. I am simply saying that I am not one of those people.


  11. We don’t disagree, Jude :)

    Actually my $5-10 example was quite a theoretical case anyway; in practice, usually salesletters don’t show that kind of low income. Everyone shows much higher money figures ;-)

  12. Hi Adrian,

    You have made a correct point. Nowadays there are too many sales pages which promote six-figure income without much effort by either a help of a system or an e-book. As you mentioned even if we consider all of those screenshots to be true (which I do not), none of them mentions any hidden costs associated with the method.

    We need to be very careful while buying anything online and avoid using emotions while making a rational decision. Rather than the earning number, it should be can we use that tool for our use? Is it saving some time for us? Is it worth to pay for that time saving or we can get it done cheaply by outsourcing?

    – Sanjeev

  13. Hello Adrian

    Great post, unfortunately this is going on. I get numerous people contacting me on social media claiming there marketing is going to propel me to internet stardom. All I need to do is sign up for their ecourse or buy their self published ebook.

    I have been seeing a lot of these ”half-truths” on some of the financial blogs. In fact I just hosted a guest post on the issue.

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