If you didn’t land yesterday on the wonder planet called Internet, it’s impossible not to have seen a lot of testimonials, headlines or calls to action that contain earning claims similar to this one:
“How I made $x,xxx last week using this great marketing system”
Many sales letters even show you some proofs of earnings like screen captures taken from seller’s or users’ PayPal accounts. Did you know that there is a well guarded secret behind them?
Let’s put aside the fact that in many cases the testimonials are signed by a John Doe and you will never know whether they are real or not. Let’s pretend they are real.
Let’s put aside also the fact that the PayPal account that is shown may contain also earnings resulted from selling also OTHER stuff. Let’s pretend that the earnings shown are resulted only from using that “great marketing system”, or that “great ebook”, or whatever it was advertised.
You know what the problem is? This is only half of the truth.
I noticed that no one tells you the second half of the truth. This part should include many pieces of information, but the most important is this one:
What were the marketing costs spent in order to get that figure?
This piece of information is CRUCIAL… If you need to spend $5k in order to get $5,010… what’s the deal? The profit of ten bucks isn’t that impressive, is it?
So … always remember this: only half of the truth means really nothing. When you see such figures, just pretend you haven’t seen them and …
Don’t let your buying/joining decision be influenced by such earning claims.
Or ask upfront the Customer Support for the HIDDEN COSTS that are required and that include the MARKETING BUDGET that usually someone needs to spend in order to achieve that impressive figure.
Bonus: The Truth About John Doe Guru, a 6-Figure Earner
Six-figure… quite impressive, isn’t it? But hey, is 100k in sales still a 6-figure? Yes, it is. What if we take out ClickBank’s fees (minimum $8.5k) and then 75% for affiliates? What’s the result? About 22-23k before taxes… Aren’t “six-figure” and $20k very different? ;-)
To Your Internet Marketing Success,
P.S. Don’t forget to share this article with your friends. The more educated the consumers are, the less B.S. you’ll see online… Let’s clean the internet ;-)