One of the most effective ways to make money with your blog is writing product reviews.
Since the role of a product review is to pre-sell the product, one of the most difficult decisions you have to take is related to this question:
“How to deal with the cons of that product?”
You want to make money, right? So the first idea that you may have is that you don’t make money by showing how bad a product is.
That’s not an unrealistic point of view, but I have to confess that I was a little bit tricky…
You won’t try to sell a bad product, will you? So we aren’t talking here about bad products, but about cons of good products. OK?
Now let’s see the possible strategies that you can apply…
1. ‘Play the Blind’ Strategy: No Cons. The Creme de la Creme
You could pretend that there are no cons. There are many reviews out there that focus on convincing the readers that the product or the service that is reviewed is the best on the market. Even if usually it isn’t.
The truth is that there’s a segment of audience that will run away as soon as something negative is revealed. I call it the Fairy Tales audience.
So, yep, if you hide the cons, sometimes it works. However, there are at least three problems with this type of strategy:
The Fairy Tales audience is not predictable. You make ten sales today and you’re happy, but two months later you may (or may not – if you’re lucky!) find out that there were nine refunds because the product “Brown Teddy Bear” wasn’t pink as expected :P That wasn’t a con that you hid, but that’s the audience you wrote for.
The competition is tough. There are so many hyped or “I have nothing to say, buy now!” reviews… You won’t be the only one targeting that audience.
Educated people… It’s very unlikely to get their attention. Most of the time they’ll search for another review.
2. ‘Revealing Minor or False Cons’ Strategy
The minor cons and the false cons won’t hurt too much your money making goal. They will create the impression of a real, unbiased review and may build some trust.
The issue you have to face is how to define “minor”. What may be minor to you, may not be minor to someone else. Try to use your common sense.
Now I’ll give you an example of a con that I’d rank somewhere between minor and false …
After drafting the cons part of my MadMimi (email marketing service) review, I checked other reviews to see what other people think…
Well, I discovered one of the funniest cons I have ever read: MadMimi was bought by GoDaddy. What’s the problem? Some years ago GoDaddy’s former CEO killed an elephant.
If that’s a reason for not using an autoresponder, we might need to stop buying things and move ourselves in the forest. But if we really want we could also find there something unpleasant.
The advantage of this second strategy is that it may not scare everyone from the Fairy Tales audience while targeting also the educated audience that wants to know more than how that product works and whether it’s good or not.
Disadvantages? Potential refunds for real reasons (the major cons discovered later) and loss of future earnings (if the readers consider that you cheated on them).
3. ‘Revealing the Major Cons’ Strategy
If you want to help your readers and if you respect them, you’ll reveal the major cons that you identified. Even if you risk to lose some sales.
That looks good on paper, but honestly… you don’t like the idea of helping people but losing sales instead, do you?
Don’t worry, there’s a solution…
Want to see a practical example?
Check my MadMimi review I mentioned earlier. Disregard the service that is reviewed there. Understand the marketing technique.
To Your Affiliate Marketing Success!
P.S. You may wonder, “Where’s the fourth strategy? Revealing all cons, both minor and major.” Well, that’s not a strategy. That’s shooting in the foot…
For any product you may find tens of insignificant cons most of the people will disregard. If they read such a long list. If! A long list of cons is scary even to an educated consumer. It will only suggest that the reader should move on. Coz that it’s a negative review. It would create a false perception. It’s not helping anyone, is it?
P.P.S. Your turn. What strategy did you use by now? Will you change it after reading this article?