Twitter has updated its Retweet button. Now you can add your own comment to a tweet. 116 characters allowed.
Adding a comment isn’t required though. If you don’t fill in the field “Add a comment,” the button works exactly like it did in the past.
Now let’s see what happens if you retweet and add a comment…
The first impression is that being able to tell your followers the reason why you like the article you retweet is good for the original tweeterer. That’s an advantage indeed.
However, once a tweet is retweeted with comments, you start seeing the disadvantages. First of all, let me reveal the minor one…
1. The Retweets Counter Doesn’t Register RT with Comments
Below you’ll find a tweet that has been retweeted without comments once and with comments twice.
— Adrian Jock (@AdrianJock) April 6, 2015
The retweets counter didn’t register the retweets with comments. It shows one retweet instead of three. (Update: Well, now it shows more retweets. In the meantime some friends altered the results of my test, so I had to add this update :))
2. The Images Included in the Tweets Lose Some of Their Power
Now here’s how such a retweet with comment looks like:
The picture isn’t very important anymore. It’s smaller and consequently its text – if any – is barely visible. That’s bad. A good image was a big plus for a tweet.
In addition, the embedded version of a retweet with comment is pretty useless:
Twitter testing Retweet with comment! https://t.co/Z3TBTJnvAh
— Adrian Jock (@IMTipsNews) April 7, 2015
3. The Retweet with Comment of a RT with Comment is Useless
Now let’s see what happens if someone joins the “conversation” and retweets with comment a retweet with comment:
The followers of the last person who retweeted the original tweet can see the new comment, the previous comment and a link to the original tweet.
No image, no headline, nothing that can really attract engagement. The followers will not even understand what the original tweet is about. This simply sucks.
4. Conclusions – Is this Twitter Update Any Good?
The new Retweet button includes two very different features:
– If you don’t add comments, you’ve got the old Retweet button;
– If you add comments, you don’t actually have a Retweet button anymore. You’ve got a comment-tweet having attached to it the original tweet or a link to it. Not good for spreading the news. You may think that at least it’s good for conversations. Nope! The original account @AdrianJock got notified by Twitter after the first RT from the account @IMTipsNews, but didn’t get any notification regarding the second RT from the account @JokesJournal.
Going viral on Twitter? It’s harder. The first retweet with comment is not a disaster, but the subsequent retweet with comment is. Few chances to get one more retweet.
The previous Retweet button was a bad choice for marketers. The new one is even worse.
How to cope with this Twitter update? Hope that not so many followers add their comments to your tweets. Or hope for a further update… Or even better…
Take action: educate your followers. Share this article right now!
To Your Twitter Success!
P.S. Your turn… What do you think of the new “Retweet with Comment”?