Almost every blogger and his dog tell you that AWeber is the best email marketing service.
AWeber is a good option indeed. It’s one of the oldest email marketing service providers. Don’t expect me to post some crappy lies here.
Many internet marketing veterans use it… “If ain’t broke, don’t fix it.” They also have another strong reason. You’ll find it within a few minutes, don’t worry!
When new faces show up, they check what the veterans do and say, “That’s what my successful mentor uses. I have to use it too.”
That explains why many internet marketers use it. But it doesn’t mean that AWeber is the best and that it’s the perfect choice for you…
1. AWeber is Expensive
“You get what you pay for,” they say. That’s not always 100% true. If you’re a blogger, ask yourself how much money you pay for your great WordPress software ;-)
While AWeber is far from being the most expensive email marketing service, it’s not one of the cheapest. Anyway, let’s see why you need such an email marketing tool…
“The money is in the list,” they say. “You must build a list.”
That’s true. But no one tells you that list building isn’t easy and it doesn’t work for everyone.
During their first months, sometimes even later, many internet marketers get only several subscribers, and don’t make any money.
For example, read this monthly income report issued by a blogger well-respected in her small community. [Update: I had to remove the link due to the fact that the blogger deleted the report ;-)] Not really a newbie. But …
Earnings = $12.75
Aweber cost = $29
Other costs: $38.90
That’s not a singular example and I guess you know it.
Not trying to be sarcastic, but I guess it’s better to get the same “nothing” while spending less money, isn’t it?
And by “business” I don’t refer to lucky sales…
A newbie, an AWeber user, was bragging on Warrior Forum that he got $97 while having only 9 subscribers.
If you were lucky one time, it doesn’t mean that you already have a business and what you do is fine.
2. AWeber Charges for Unsubscribes
While the Pricing page claims that the customers are charged based on the number of subscribers, an unpleasant surprise is buried in a help article most of the marketers have no reason to read – “How Do I Delete My Unsubscribes?”
AWeber is one of the few email marketing companies that charge their customers for unsubscribes.
If you’re not aware of this piece of information and you don’t take action as described in the article mentioned above, then your cost may increase significantly.
3. AWeber Charges for Duplicate Email Addresses
If you’re a professional email marketer, then you segment your mailing list.
As a result of your list segmentation, the same subscriber may be added to more sub-lists. For example, John’s email address may be added to the sub-list “IM Newsletter”, but also to the sub-list “Affiliates”. Here’s the result if you use AWeber:
John is counted as two subscribers. Now multiply this practice for more subscribers and more sub-lists and figure out what the impact on your cost is!
4. Paying for Features You Don’t Use?
RSS to email newsletter.
Some email marketing companies provide this tool, others don’t do it. AWeber does it. But do you need it? Will you use it?
Quoting from an AWeber review, “Truthfully, I haven’t really use this feature much but this is one feature that will save you a lot of time.”
A well-respected blogger in her community, commented on the same review, “The only feature I’m not really using is the RSS to email feature either. I just haven’t bothered with it and most have told me if they subscribe to my RSS feed they know when my post is live so they don’t want to receive emails.”
It’s not important who those bloggers are. The point is that not everyone uses that feature.
On top of that… some people don’t even blog. So they really don’t need such a feature.
So why getting it and paying for it? Don’t even think about considering it a free feature added to the rest of the features that are paid for. Don’t fool yourself.
5. More Serious Competitors Than in the Good ol’ Days
“All the big dogs use it,” some AWeber fans say, and then they show you a list of several gals and guys who are famous in their tiny community. But if you think twice, these big dogs are actually just “some skilled guys I think I’ve heard of once” from the perspective of a larger community, and sort of “who the hell are they?” on a larger scale.
“I didn’t see X autoresponder (other than AWeber) used a lot,” say others fans, as if their limited experience is something relevant to the whole world.
The truth is that the world is larger than some people think or just pretend it is in their willingly or unwillingly biased reviews.
Tell me what email marketing service the famous X uses, and I’ll tell you a bigger name who doesn’t use it ;-) You shouldn’t lie to yourself… There are many serious competitors.
BONUS: AWeber’s Deliverability
When it comes to comparing AWeber with other email marketing providers, many AWeber users jump quickly and claim that they prefer AWeber because they want to be sure that their emails land in recipients’ inboxes. Example of comment from such a fan.
If you’re one of these users, I would suggest that you learn more about email marketing and then talk about facts, not about your or your friends’ assumptions.
Instead of Conclusion: The Best Email Marketing Service?
Search on Google for “AWeber sucks” or “I hate AWeber”. I guess you’ll find even more reasons for not using AWeber. I’ll stop here though… My goal isn’t to show you how bad AWeber is – it isn’t. I started to write this article having another goal in my mind. A hidden one. Let me reveal it now…
Aweber and many other services are just fine. However, if I look carefully, I’ll find out disadvantages and reasons for not using them. If you analyze the disadvantages I discovered, you may not consider some of them as being disadvantages. That’s not very unexpected if you ask me.
We have different needs. We have different perspectives. We are different. What is good to me may not be good to you. So… read, keep yourself informed, but don’t believe the crappy reviews that claim that “AWeber is the best email marketing service” or anything alike. It isn’t.
There’s no such thing as “the best” product, service, actor, car, whatever, generally valid for all of us. Things are moving. We are changing. And we’re different anyway.
See what your needs are (not other people’s needs, but yours!), compare more service providers, look for negative reviews too, and then choose an affordable email marketing service that matches your needs. Preferably the cheapest one – why not? If that happens to be AWeber, it’s fine. If it happens to be another one, that’s fine too.
You don’t have to buy an expensive thing just because you can afford it. You don’t have to choose a product or a service just because someone with another standing, other skills and other needs than yours chooses it. You don’t have to… Etcetera… Be you!
Finally, let me share with you a secret…
The Secret That Changes the Picture for Some AWeber Users
Some of the reasons not to use AWeber are related to the costs. Well…
Did you know that some of the veterans you see using and recommending AWeber do NOT pay the same price you’re supposed to pay?
Here’s a comment from this blog:
That looks like “another” AWeber, isn’t that so? But you don’t have access to it…
To your success!
P.S. There’s a huge difference between needing and wanting something. Copywriters know very well what I’m saying. If you don’t need AWeber but for whatever reason you want it… get it. Period. This article isn’t for you.
Your turn please, if you like …
P.P.S. Are you an AWeber user? How many other services have you tested and why didn’t you like them?
P.P.P.S. Not an AWeber user? What do you use? Why?