Pinterest Marketing: Board Name Mistakes

6 Pinterest Board Name Mistakes That Hurt Your Marketing

Pinterest Marketing: Board Name Mistakes

Your friends and fans, the noobs, the bots and the human bots will follow all your Pinterest boards. Irrespective of what you pin.

What about the other pinners? They will follow only some of your boards.

How do they decide whether to follow or not a board? As easy as 1-2-3: the decision is usually taken based on the name of the board.

The more mistakes you make in naming your boards, the fewer visitors are converted into followers.

Let’s also not forget the good bots. Search engine bots, for example. Those bots don’t make assumptions. You provide the right information, or otherwise they hurt your rankings.

As you can see, the board names may help or hurt your marketing. Choosing these names isn’t a worthless activity required by Pinterest before letting you enjoy the actual pinning. It has its importance!

Now let me reveal the mistakes I noticed while using Pinterest. Learn from them and improve your results…

I’ll skip the inoffensive mistakes. Such as adding the hashtag sign to board names. According to Pinterest, it won’t help you in any way. But there’s no evidence that it hurts you.

I’ll focus only on mistakes that can really hurt your marketing…

1. Pinterest Board Names Irrelevant to Everyone But You

Example of Pinterest Board Having an Irrelevant Name

When the name of a Pinterest board includes a topic a visitor of your profile is interested in, that board gets a new follower.

What happens if the name of the board is irrelevant and the visitor doesn’t understand what the topic of the board is? Nothing good to you. It’s like a board out of the visitor’s sphere of interest. Their eyes move on the next board.

Example of irrelevant board name: Guest Posts.

No one cares whether your blog post is hosted on your blog or on a third party blog. It’s not the host that matters to the prospect but the topic of the post.

What’s the topic of the blog posts from the board “Guest Posts”? Pets, social media, food, pregnancy? Or maybe all of them. No one knows but the owner of the board.

Don’t even think that the potential follower will make extra moves by opening the board and checking the pins. Most of the people don’t waste their time in order to offset your laziness or uninspired actions.

Tip: If you’re not a famous brand known by almost everyone as being involved in a clearly defined niche, name your Pinterest boards from a potential follower’s perspective, not from yours.

2. Pinterest Board Names Irrelevant to Everyone. Including You

Example of Junk Pinterest Board: Random Pins

Real examples of board names: Random Pins, Other Pins, Miscellaneous, Various Things, Everything, Everything Else, For Everyone, Nothing, etc.

Are these the junk boards? Or do these pinners want to let everyone know how lazy they are? Or is this lack of imagination at its best?

I don’t know the answer. I guess it depends from case to case.

What I know for sure is that such board names create a bad image. And a bad image is bad marketing. Period.

Tip: If you wanna pin or repin something that doesn’t fit the topic of your actual boards, create a new board for that topic. Or pin it to a Secret Board and decide later whether you move it to a (new) public board or not.

3. Pinterest Board Names Screaming That You’re a Noob

Example of Empty Pinterest Board: Coming Soon

Are you kidding me? That’s like opening a store while one of the rooms is not only empty but not even painted.

The people who follow you, follow automatically all your boards. Including any board that you will create sometime in the future. You don’t need to reserve the space in advance.

On the other hand, the other people – those who don’t follow you but only some of your boards, based on their interests – will never be interested in “Nothing here” boards.

Therefore… You have absolutely no reason to create “Under Construction” or “Coming Soon” boards. Unless your goal is to make the prospects laugh at you.

4. Long Board Names Aren’t Fully Viewable

Example of Pinterest Board Having a Long Name That isn't Fully Viewable

What’s the name of the board shown on the left side? What’s its topic? You have no idea, have you?

Pinterest board names are similar to email subject lines. If they aren’t understandable without any further action, some people will move on without taking the action you’re looking for.

The actual name of the board from the left side is, “These are a few of my favourite things.” Let’s make it better…

Correction No.1: Cut the words that aren’t important. Updated name: “My Favourite Things.” Now the name is viewable. But it’s still irrelevant (see the mistake #1).

Correction No.2: Replace the generic noun “things” by something clearly defined – one or two keywords: “My Favourite Marketing Books” – you can remove “my” if the name is too long. You can even remove the adjective. The only important things are the keywords that define the topic: “marketing books”.

Tip #1: Put the keywords that define the topic at the very beginning. Even if you use a long board name, the words that reveal the topic will be viewable upfront.

Tip #2: Don’t use ALL CAPS. Capital letters are usually wider than small letters. Therefore capital letters take up more space.

5. Too Much Creativity May Hurt Your SEO

Example of Pinterest Board Having a Letter Spaced Name

Some pinners are over creative. And they wanna prove it right away.

You’ve seen their board names, haven’t you? Hearts, various other symbols, spaced letters, etc.

While some of these improvements aren’t necessarily bad, others may hurt your SEO.

For example, letter spacing… The name of the board shown on the left side isn’t “Blogging,” but “B l o g g i n g.”

What’s the problem? Well, the second part of the link to that board isn’t /blogging, but /b-l-o-g-g-i-n-g. The expected keyword isn’t there anymore. There’s just a sequence of separate letters. Worthless for SEO.

6. Non English Pinterest Board Names. For No Reason

Example of Pinterest Board Having a Name in Other Language than English

If you promote a blog written in other language than English, there’s no point in targeting via Pinterest people who don’t speak that language.

However, if you’re a photographer – just one possible example, then not using English when naming your boards is a Pinterest marketing mistake that will cost you…

While I don’t need to know your language to enjoy some nice pictures, board names written in a language that I don’t understand make me quickly decide to move on without further checking all your boards or following any of them.

Maybe that would be my loss, who knows? However, this isn’t about me (the visitor), but about you. It’s your loss too. You’re losing followers, likes and repins. For no reason at all.

Final Words: How to Improve Your Marketing

I guess I didn’t list here all the marketing mistakes pinners make. No list is the Ultimate List, even if it’s called that way.

What you need to learn from this article, besides the specific examples, is an effective way to detect the mistakes…

If you want to get better results, place yourself in your prospect’s shoes and see your small world through their eyes.

To do it effectively, forget about marketing myths like “People want to find out more about you.” You’re not a movie star, are you? Marketing isn’t about YOU. It’s about THEM. Focus on the prospects’ needs and your results will improve.

That’s valid for any type of marketing. Including Pinterest marketing.

To Your Pinterest Success!
Adrian Jock

P.S. Your turn… Have you noticed other marketing mistakes pinners make when naming their boards?

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26 thoughts on “6 Pinterest Board Name Mistakes That Hurt Your Marketing

  1. Hi Adrian,

    I’m no Pinner these days – should be though, time issues – but man these make total sense. Relevance is big. I review my boards here and there to check for relevance, starting with titles. Then I check the Pins. Do titles and Pins synch up? Hope so. If not it’ll be as you noted up top. Sometimes people don’t know what they’re Pinning to, even if it’s their own board. Bad news. Bad news.

    Adrian, good points and power Pinning advice here. Good to be back to your blog ;)

    Tweeting from Bali.


  2. Thank you for your comment, Ryan.

    Board names and the pins that don’t sync up may (or may not) also trigger unfollows.

    When pinners check their home timeline, they don’t check whether the pins and the board names sync up. I guess no one does it ;-)

    If they don’t like a pin or the topic of the pin doesn’t interest them, then they may unfollow a board or a pinner irrespective of the sync from the pins and the board name.

    That’s why not syncing the board name and the pins from that board may not always result in an unfollow.

    However, such practice is kind of spam and it shouldn’t be used indeed :)

  3. Hi Adrian,

    Thanks for this subtle tip about using Pinterest. Just like the importance of title in an article, the name of the board in Pinterest can very well decide the probability of a user’s clicking on it. This is something we all should keep in mind while devising our Pinterest strategy.

  4. Hi Adrian,

    great tips on how to name Pinterest boards. Especially #3 ‘Coming Soon’ gave me a chuckle.

    I’m not using Pinterest that much, but I will make sure to avoid any of the above mentioned mistakes.

    Thanks for sharing them,

  5. Some great tips Adrian, especially #2 – I may have one or two of those. Like your other tip I tried to be too creative.
    I would add to fill out descriptions for each board – I have read it helps with SEO. I’ve also noticed I get more activity from pins in my own niche.
    I haven’t read how many boards one should have to optimize their Pinterest page.
    Hope you are having a nice weekend!

  6. Thank you for your comment, Lisa.

    1) Adding descriptions to each board is a good tip. I’m 100% sure that it helps with SEO – it’s like the description meta tag for a regular website.

    However, I didn’t add this tip to my article because it’s not related to my topic (board names mistakes).

    2) I don’t think the number of boards is very important for SEO, but their relevance.

    If you have boards from many different niches, that can’t be good. Both for SEO and marketing.

    It’s like trying to target everyone instead of having a prospect persona. It’s like the blogs where the author writes one blog about pets, another one about Pinterest, next one about pregnancy, then about email marketing, etc. A mess ;)

  7. Photos that go with articles that don’t contain a text overlay very often are meaningless. I have begun to go back and redo all the visuals so that anyone who looks at them will now know what the article is about w/o having to even look at the description.

  8. Guilty of number 2 myself. I didn’t want to end up with 100 different boards that have only 1 pin in each. I knew it isn’t the best option but I tried to weigh what is better: 1 big board with lots of different stuff or 100 boards with very few or only 1 pin?

    So what is better?

  9. Hi Mark,

    Thank you for your comment/question :) Here’s my answer…

    1) If you use Pinterest for your own pleasure, there are no rules. You can do whatever you want. This article, the same like any other marketing article from this blog, doesn’t apply to you.

    2) However, if you use Pinterest for business, if you market a product, a service, a blog, etc, then in order to get better results you should follow some simple marketing principles.

    For example, a marketer isn’t supposed to send random messages to random people. That’s bad marketing. To get the best possible result, a marketer is supposed to send the right message to the right person.

    In order to do it, you have to stop thinking about you but about your audience. You have to place yourself in prospect’s shoes.

    Let me force you to do it…

    Case 1: Mary has 10 boards: Real Estate plus nine boards for women (Tips for Teen Moms, etc). What boards would you follow? Only the real estate board. Right?

    Result: Mary got one follower for one of her boards.

    Case 2: Mary has one board where she pins everything. Real estate, tips for teen moms, etc. Will you follow that board or not?

    Possible Result #1: You won’t follow Mary’s board. Mary lost one prospect.

    Possible Result #2: You follow Mary’s board. Then you see in your Pinterest newsfeed all kind of pins that you really are not interested in. What will you do?

    If you unfollow her, Mary lost one follower. If you don’t unfollow Mary, then you’ll keep getting lots of pins that don’t interest you. If that’s your regular practice, your newsfeed is pretty worthless to you. You’ll stop using the newsfeed (not good for Mary) or you’ll unfollow all boards that include not interesting stuff (not good for Mary).

    Well… what’s the best case for Mary? Case 1 or Case 2? ;)

    After you respond to the last question, go back in your marketer seat. There’s no major difference between you and Mary. Take a decision: do you want to lose prospects or even followers for no reason at all?


    P.S. The number of pins from a certain board is quite irrelevant. Whether there are 1k pins or only one pin, that’s not an indication on how interesting that board is. The topic is relevant, not the number of pins.

    There’s no difference between 1 or 1k pins about pregnancy. I’m still not interested.

    For the other case (interested in the topic, but the board has no pins or only 1-2 pins), see the tips from the article. I’m not gonna repeat them here ;)

  10. Hello Adrain,

    Found you via –

    I constantly tweak my Pinterest boards and the one I am most guilty of is #4 Long names.

    Here’s a thought I had while tweaking some of my boards – how does the size of the screen affect this. So I grab my smartphone to compare and indeed some of them where getting cut off on the phone that were not cut off on my monitor. Looks like we should consider this also.

    Your thoughts?

  11. Hi Gina, thanks for stopping by and commenting.

    Testing how the board names look on various devices means putting yourself in your prospect’s shoes. That’s the way to go. Testing is a magic word in marketing.

    I’ve just scanned your Pinterest account. There are some long board names indeed. You may want to take into consideration my first tip posted under the mistake #4. In order to be safe, put the keywords right at the beginning – not like in your “Getting Your Social Media Right.” For example, “Get Social Media Right” is not the best variant (it still starts with a non-keyword), but it’s better than your original board name and I didn’t change the meaning.

    I strongly suggest that you get rid of “Well I didn’t know where to put it” – mistake #2. Think of your Pinterest account like a store…

    “On this shelf we’ve got French Wines, on that one we’ve got Fruits. And on this shelf… oh, on this shelf… well, I don’t know what we’ve got here.”

    How’s that? Isn’t it awful? That’s bad image for any business account. You cannot convey to your prospects messages like, “I don’t know…” ;-)

  12. Thanks for the input.

    I have only recently started learning about and making sure keywording is good for my website and more recently for Pinterest.

    I agree, I will be working on these names over the next week or so, between things.

  13. I found this very helpful. I will be cleaning up my Boards from top to bottom. I’m fairly new to the social media, just retired and now have time to put forward a professional appearance for my business media. Thank you for your suggestion and sharing your knowledge, I’m now following you.

    How do you do the text overlay, or where do you find the information to do this?

  14. Hi Tonia, thank you for your comment.

    I don’t know exactly what text overlay are you referring to, but I guess you’re talking about the sub-headlines (example – Final Words: How to Improve Your Marketing). It’s CSS coding and it’s done by modifying the file style.css

  15. Hey Adrian,
    Thanks for this post on Pinterest. I liked your article and has actually corrected my board name. Bit new to social networking like this.

    Well thanks & keep updating me more like this.

  16. Hi Adrian … thanks for the tips on the Long Board name descriptions. That’s one I always struggle with. Some descriptions just won’t fit, but great idea about putting the keyword first and then adding the rest of the long description. Thanks, Jay

  17. I use pinterest only to collect pictures of quilts I like. Having never used it before I put my name as the board name. doh!! I read in the comments to your article that people edited their board names but I can’t find out how to do that. Can you point me to instructions for how to change board name or do I just delete the board and start over?

    1. Hi Jane,

      It’s not difficult to edit Pinterest boards. Open the board you want to edit. At the top of the page, you’ll see the board name, under it the description of the board and then something that looks like a menu. On the right side of that menu, you’ll see the buttons “Move Pins” and “Edit Board.” Click the Edit button and a window pops up. There you are able to edit various things, including the name of the board.

  18. Love this article, so much so that I linked to it in our latest Pinterest blog. As usual, it’s all about seeing things from the customer’s point of view, but so many people don’t manage that!

  19. Adrian, Thanks for putting together this awesome article… it’s definitely the best on Pinterest Board Name Mistakes that I’ve read! I’m unfortunately an offender of almost all of these rules, but I want to fix it. I have a few questions about Pinterest I haven’t been able to find the answers to anywhere else, and I think you may be the person to ask!

    The first question feels stupid, but I have to ask to be absolutely certain: I know I should change some of my board names, based on both their length and relevancy, but some of them already have followers… does editing a board title in any way affect its following? Or am I okay as long as I don’t delete the board?

    Second, I plan on starting a blog sometime in the near future, and I’d like to have a Pinterest account associated with it. Do people have multiple Pinterest accounts in these situations? My current account is personal, and spans my varied hobbies – and I’m worried that if I don’t create a new account, I’d set up a scenario much like the one you described to Mark in the comments section on March 19th, using “Mary” as an example. However, I’ll also lose any following I have as a potential crossover to introduce to my blog. Gah! Thank you in advance for any advice you may have… Jennifer

    1. Glad you found it useful, Jennifer. Here are my answers to your questions:

      Question #1 – If you delete a board, you lose the followers and the pins. If you only edit the name, you don’t lose the followers. However, you should know that when you edit the name of a Pinterest board, the web address of that board changes too. Therefore if you or someone else posted links to that board outside Pinterest, then all these links won’t work anymore.

      Question #2 – My suggestion is that you start a separate business account associated with the new blog. If the personal account has a board related to a topic discussed on a certain blog post, you can repin a pin from the business account to the appropriate board from the personal account.

  20. Got it! Clean up my board names, business boards should only be about topics pertaining to my business and don’t forget it’s about what the customer is interested. Now I just have to figure out the easiest way to separate my personal boards from my business boards. Very helpful information, thanks for sharing.

  21. Great article about Pinterest board names. I have noticed several pinners that use their personal name or their business name on every board. How do you feel about that?

    1. Hi Ruby,

      Using the personal name or the business name isn’t a bad idea. It’s branding. However, in most cases this idea doesn’t work so well on Pinterest, especially if you put the business name in front of the board name.

      If the business name is very short – for example Moz – then the full name of the board is visible without opening it – for example “Moz Office Art Work.” Branding works fine in this example.

      However, if the business name is longer and you put it in front of the board name, then the rest of the board name will not be visible. The consequence is that all the board names may look the same (only the business name is visible without further action) or almost the same, and the visitor has no clue what the boards are about. That’s very bad.

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