Article Rich Pin

Pinterest 101: Three Easy Steps to Getting Article Rich Pins

Article Rich Pin

Pinterest has rolled out a new look for article pins. Now images pinned from articles can include more information – such as the headline, author, story description and link – right on the pin.

For example, the pin captured on the left side shows the source of the image. Clicking on the actual pin gives you the usual super-sized version of the image but from now on you’ll also get additional pieces of information.

All these new features don’t come by default. Your blog needs do display some information in the source code of each page. Then you have to apply to get Pinterest’s approval. Today I’ll show you how to do it in 3 easy steps.

But first of all let me show you how a new full-size pin looks like:

Larger Image for Rich Article Pin

Now let’s see how to get it…

1. Download, Install and Activate WP Social SEO Booster Plugin

WP Social SEO Booster is a free WordPress plugin that adds to the source codes of your blog pages various pieces of information such as the title and the description of the blog posts, the content type and more.

Don’t worry, your blog layout won’t be modified. These pieces of information are not visible to human visitors but to Pinterest, Facebook, Twitter and Google bots.

2. Adjust the Settings of WP Social SEO Booster Plugin

Once you activated the plugin, go to its settings page and be sure that the box related to the field “Activate Open Graph” is checked. Like in this picture:

Activate Open Graph

Now for each blog post you have to provide some information. If your blog uses an SEO plugin, the information required is already there. You can skip the next paragraph and go to the next step.

If no SEO plugin is installed on your blog, you have to edit each post. At the bottom of the admin area for each post, now you’ll see some new fields added by WP Social SEO Booster. Click the tab “Open Graph” and fill in the fields “Open Graph Title” and “Open Graph Description”.

New Fields Added by WP Social SEO Booster

3. Validate Your Rich Pins and Submit Your Application

Log into your Pinterest account and then go to Rich Pin Validator. Validate your rich pins by entering your blog URL. After the validation, on the same page you can apply for rich pins.

This is it! Pinterest will then contact you by email. The waiting time? I got the approval within 24 hours.

Once you get the approval from Pinterest you’ll be able to pin article rich pins. And there is more: your old pins will get the new layout automatically.

To Your Pinterest Success!
Adrian Jock

P.S. Alternatives – If you have installed on your blog Yoast SEO (formerly known as “WordPress SEO by Yoast”) or JetPack by, you can skip the first two steps mentioned above. Enable Open Graph meta data from the settings area of that plugin.

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24 thoughts on “Pinterest 101: Three Easy Steps to Getting Article Rich Pins

  1. Hi Adrian,

    Pinterest has been one of the key sources for generating traffic for business website and blogs. Having more information with your pinned image will surely increase people interest to check the full story. I didn’t know about the WordPress plugins and the process for getting approval from Pinterest.

  2. Hi Qasim,

    Thank you for stopping by. Article rich pins are very new. Pinterest started to roll out this feature less than one week ago. Most probably that’s why you didn’t have more information :-)

  3. Hello,

    Yeah there is no doubt pinterest is one of the major social media, and to be honest during these days i was neglecting it.

    The tips you’ve mentioned are really helpful..


  4. Hi Adrian,

    I haven’t planned to go deep with pinterest though. There’s still three others I am trying to understand. This post going to enrich my understanding on this platform. Thanks a lot

  5. Your tutorial is the first one that really helped me enough to do this myself. Thanks!
    Quick question….I’ve validated and applied successfully. Now do I need to go back and add to the open graph of EVERY post or did I do enough to get the rich pins?

  6. You’re welcome, Nicole :)

    I’ve just checked the source codes for 2 pages from your blog and everything looks fine. You don’t have to do anything other than… wait for Pinterest’s approval :) Good luck!

  7. Wow, that was super easy. Thanks for the detailed directions. I’m just waiting for my okay email and the whole process took 10 minutes.

  8. Hi Amy :)

    I’m glad that my article helped you; thank you for your comments.

    As for your question, it’s a smart plugin called CommentLuv. It checks the URL and the name of the latest post from your blog. The plugin adds these pieces of information below your comment.

    A lot of bloggers love this plugin. However, If you don’t like the fact that your latest post is mentioned under your comment, let me know and I’ll remove it :-)

  9. Hi Susan,

    You’re welcome. Thank you for your comment.

    I’m not very sure that I understood your question. What pages are you talking about? Pinterest Pages?

    Article Rich Pins are not related to Pages or Profiles. They will transform the pins from the blog you get the approval for.

    It doesn’t matter whether these pins are posted on your profile, on your Page or on any other profile or Page.

    For example, even if right now you didn’t get yet Pinterest’s approval for article rich pins, if you pin on your boards images from my blog then you’ll see that they are rich pins. You can try right now… here’s a pin for this article:

    So… the rich pins are related to the blog, not to a certain account, profile or page. Actually the blog gets the approval ;-) However, the blogger must have a Pinterest account; it doesn’t matter which kind of account.

  10. I meant WordPress pages versus WordPress posts. I installed the plugin and the options are not available on the pages, just the posts. I, along with several of my clients, have services and product pages so I can see a use for the product piece of this plugin but i don’t think that this plugin works for WordPress pages, unless maybe the pro version does.

    I’m very new to the Pinterest rich snippet thing and only researching because a client of mine was asking. I’ve installed on my own site to play with it first.

    I will pin your article so I can see how it looks.

    Thanks again for your insight. I’ve also signed up for your mailing list and looking forward to hearing more from you.

  11. I use Pinterest a lot to promote my blog. I was wondering how on earth other pinners show rich pins. Now i know! Thanks for the tips, I’ve applied and wait for Pinterest’s response. Fingers crossed I should get in!

  12. Hi Adrian,

    I have to confess that I didn’t know about rich pins until you mentioned them in a Twitter chat and directed me to your post.

    Following your instructions was a breeze and the setup a matter of minutes.

    Thanks for sharing.

  13. You’re welcome, Torsten.

    Most probably you don’t use Pinterest too much, and that’s why you didn’t know about the rich pins. Pinterest released this feature on September last year :-)

  14. I have been so busy using Rich Pins for Products I did not notice the Article one. I am adding it this weekend to one of my blog sites. I wrote an article on installing Rich Pins on the BigCommerce Plugin. It was so hard to find info. I figured it out myself and wrote a blog post about it.

    Thomas Kramer

  15. I did everything that I was supposed to and went to the rich pin validator and it says that I am approved. I have been approved for weeks, but my pins still do not show on interest as rich pins. Any ideas why they might not be showing? Any ideas on what I should do?

  16. Hi Jess,

    1) I’ve just checked the source code for a post from your blog and there’s no wonder that Pinterest doesn’t show your pins as rich pins. The meta tags that were supposed to send the pieces of information displayed by a rich pin… are missing.

    2) Yes, I know what you should do…. Read my article above and apply my tips! :)

  17. I have just noticed the actual blog post titles are appearing on pins linked from my blog. (not just as a link in the “website details”) Does this mean I am approved? I haven’t actually asked to be approved … Although am happy to do so. Regards, Andrea

    1. Hi Andrea, that happened because your blog belongs to a domain name that isn’t yours ( and someone else already got Pinterest’s approval for it ;) Once a page from a domain name is validated, the whole domain name is approved.

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