Pinterest has rolled out a new look for article pins. Now images pinned from articles can include more information – such as the headline, author, story description and link – right on the pin.
For example, the pin captured on the left side shows the source of the image. Clicking on the actual pin gives you the usual super-sized version of the image but from now on you’ll also get additional pieces of information.
All these new features don’t come by default. Your blog needs do display some information in the source code of each page. Then you have to apply to get Pinterest’s approval. Today I’ll show you how to do it in 3 easy steps.
But first of all let me show you how a new full-size pin looks like:
Now let’s see how to get it…
1. Download, Install and Activate WP Social SEO Booster Plugin
WP Social SEO Booster is a free WordPress plugin that adds to the source codes of your blog pages various pieces of information such as the title and the description of the blog posts, the content type and more.
Don’t worry, your blog layout won’t be modified. These pieces of information are not visible to human visitors but to Pinterest, Facebook, Twitter and Google bots.
2. Adjust the Settings of WP Social SEO Booster Plugin
Once you activated the plugin, go to its settings page and be sure that the box related to the field “Activate Open Graph” is checked. Like in this picture:
Now for each blog post you have to provide some information. If your blog uses an SEO plugin, the information required is already there. You can skip the next paragraph and go to the next step.
If no SEO plugin is installed on your blog, you have to edit each post. At the bottom of the admin area for each post, now you’ll see some new fields added by WP Social SEO Booster. Click the tab “Open Graph” and fill in the fields “Open Graph Title” and “Open Graph Description”.
3. Validate Your Rich Pins and Submit Your Application
Log into your Pinterest account and then go to Rich Pin Validator. Validate your rich pins by entering your blog URL. After the validation, on the same page you can apply for rich pins.
This is it! Pinterest will then contact you by email. The waiting time? I got the approval within 24 hours.
Once you get the approval from Pinterest you’ll be able to pin article rich pins. And there is more: your old pins will get the new layout automatically.
To Your Pinterest Success!
P.S. Alternatives – If you have installed on your blog Yoast SEO (formerly known as “WordPress SEO by Yoast”) or JetPack by WordPress.com, you can skip the first two steps mentioned above. Enable Open Graph meta data from the settings area of that plugin.