Chit-chatting about the weather, work, or you name it, may be enjoyable. And sometimes useful. But it won’t pay any bills. So… no! That metric isn’t the number of times we interacted on Twitter.
Is it the number of followers the people engaging with us have? Or maybe the number of times they favorited (well, Liked) our content? Or is it the number of times they retweeted our content? Or the reach of their retweets?
These metrics can boost our ego indeed. Some of them can even help our blogs rank better in search engines. However, the individual effect of these social signals on search engine rankings cannot be quantified in any way. (more…)