17 thoughts on “Mad Mimi vs MailChimp – A Comprehensive Comparison

  1. Adrian,

    Thanks so much for your comprehensive review of these two email providers. I will be updating my page about autoresponders soon and will link to your content for my readers to come to your site to get further information.

    Not only have you provided a detailed comparison of Mad Mimi vs Mail Chimp but in the process you have also given a clear blueprint for what anyone should look for when considering an autoresponder service.


      1. I’ve updated the post and added the link to your AR comparison series page. It can be challenging to find the right service to suit one’s needs and your site can help readers to make an informed decision.

        I’ve used several autoresponders during my time online and found they each have pros and cons.

        By the way, I appreciate your bringing to my attention the issue with the CL plugin on my site. I’ve put in a support ticket to CL.

        Again, Adrian, thanks for the valuable info on your site and newsletters.

        Take care,

        1. Indeed each autoresponder has pros and cons. And that’s normal. It doesn’t exist a perfect product or service that suits everyone.

          Thank you for updating your post and including the link to my AR series page :-)

  2. Jude,

    I have to thank you for one of the most detailed, to the point and best written comparisons of the lower cost eMail marketing services I have ever come across.
    Autoresponders are a vital component to incorporate into most any legitimate online campaign, keeping the lines of communication open between readers and their favorite sites.

    Jude, I love the fact you tried to contact each of them to call them on the carpet with regard to their Acceptable Use Guidelines. While I can understand to some degree the concerns that Mad Mimi responded to you with, the determination semantically between someone marketing with affiliate links and an Affiliate Marketer crack my butt!

    Thanks again for the great read and awesome detail, I decided on a different route personally and spent a bit more for AWeber, which I am in the process of setting up.
    My best,


  3. I started using MadMimi a couple years ago when I found out AWeber (and most other services) treated one person on, say, 3 lists as 3 contacts. if I’ve got 100 people and each is on 5 lists, I’m paying for 500 subscribers!

    I completely agree with you about Mad Mimi’s helpfulness. I had them help me with forms (even modify code) until I got Lead Pages and then everything got even easier.

    I think they have some fine print about affiliate programs but they told me they won’t dig into anything unless they get complaints.

    MadMimi just entered into some kind of arrangement with GoDaddy so I don’t know how that will change things. They have some surprisingly sophisticated features if you take the time to go through their extras.

    1. Hi Cathy,

      Thank you for your comment. GoDaddy acquired Mad Mimi indeed, but that was 11 months ago. Since that moment I didn’t notice any change except for

      1) the addition of “a GoDaddy® company” after Mad Mimi’s name; and
      2) the affiliate payments now come from GoDaddy.

  4. Hi Adrian,

    you’ve done a thorough research on these two email marketing services.

    Like your other autoresponder reviews, this post explains exactly what is important to pay attention to and shows the advantages and disadvantages of every aspect.

    Personally I’m using Aweber and GetResponse, so I never checked those services. But someone who’s looking into investing into one of them, can make an educated decision after reading your comparison.

    Have a great day,

    1. Trying to write reviews as accurate as possible. But some email marketing companies like MailChimp are struggling hard in order to make my work difficult and get bad reviews. That’s the only explanation for ignoring my repeated requests to clarify one of their policies.

      Thank you for your comment, and a great day to you too!

  5. Great comparison, Adrian.
    Currently, I am using the free plan of Mailchimp to collect emails of my visitors. However, I am planning on moving to a paid alternative like Aweber or GetResponse, but I am going to give MadMimi a try as well because it is really affordable.

  6. Email marketing is very important as far as blogging is concerned and having a good and effective tool that will simplify the process for you is a no brainer.

    Both Madmimi and Mailchimp and good email marketing service providers and even though I’ve never used Madmimi before, I’ve actually heard some good things about it.

    However, I’ve used Mailchimp and must confess that its a good choice for anyone with a lean budget.

  7. Vicious way to gather information from companies.
    This is how Adrian “works” to get his information, as he is now trying to post a similar article for Campaigner Email Marketing. Mail Chimp and Mad Mimi provided you those responses for a good reason.
    In the future, feel free to change your tone and attitude, Adrian.
    Read here how he contacted Campaigner support:

    “Sorry, your answer is… let me say it polite… strange. I have waited till now – in the first instance my message being IGNORED – only to tell me to write to someone else? What kind of support is this? My inquiry is about Campaigner. Campaigner’s customer support cannot answer questions about Campaigner?

    Let me put it other way… Forget about that article. Suppose that I’m a prospect. Your prospect. Maybe I’m interested in buying your services, but first of all I would like to know if the type of content I plan to send via your servers is acceptable.

    What type of content I refer to? It’s mentioned in my original request. So…

    Now can you answer my question (a potential buyer of your services) and clarify YOUR terms? Don’t forget the subsequent question – if the answer is that the content isn’t acceptable even if it’s not mentioned in YOUR terms, then what other types of content aren’t acceptable? I’m asking you as a potential buyer who doesn’t want to break your rules and your hidden rules. Hidden rules? Oops, you don’t have hidden rules, do you?

    Well, I’m waiting for an answer. Any kind of answer. If you don’t want to respond to the questions of a potential buyer, let me know. In that case, maybe I’ll send a letter indeed to the head office. A different kind of letter, of course.


    1. Hi Tyla,

      Thank you for your comment.

      Vicious way to gather information from companies.

      Instead of assuming how I gathered the info for this article, why didn’t you ask me? Here’s the screen capture of the email addressed to Mail Chimp:

      Question addressed to MailChimp Support

      This is how Adrian “works” to get his information, as he is now trying to post a similar article for Campaigner Email Marketing.

      That’s another wrong assumption. I’m not writing a similar article for Campaigner. If you want to know what I plan, you just need to read my first message addressed to your support. The one that your company ignored until I contacted Campaigner on Facebook:

      Question addressed to Campaigner Support

      Read here how he contacted Campaigner support

      You shouldn’t quote half of the conversation. You should tell the whole story. Tell every prospect how you ignored the initial message, quote also your “professional” answer that provoked the reply you quoted. Instead of clarifying internally the point of view of your company – whatever that one is – I have been asked to do your job: to contact the head office.

      Answer by Campaigner Support

      Finally, since I’ve noticed that you haven’t read the blog’s comment policy (real time stats – fact, not assumption), here’s a friendly warning… You’re free to post as many comments as you want. But make sure that they are on-topic – this means related to the article you’re commenting under, not related to your frustrations. Otherwise they won’t be approved. And there are more rules you should comply with.

      Btw, I’m curious if the management of Campaigner is aware of what you comment on behalf of the company and what they think about this type of meaningless (and mindless) attack that you posted on my blog.

  8. Great insights! There’s an obvious bias here, but I’m okay with that. I’ve been looking for a better alternative to Mail Chimp for a year now… While I still don’t think Mad Mimi is the route I will go when I do change providers, it’s good to see the comparison.

  9. Decisions, decisions. I’m currently using MadMimi but I find the design of their webform to be rather dull. I also wish that they have more design templates to choose from. What I like about them though is their prompt and friendly customer support and easy to use interface.

    It looks like Mailchimp has more features but I find that it can be quite complicated (especially for a newbie) to use. And from your review, the speed and the way they respond is worrisome.

    Thanks for doing such a thorough research.

    1. Thank you for your comment, Yvonne. You’re right, the design of Mad Mimi’s webform sucks. Instead of their form I use two plugins that integrate with Mad Mimi: SumoMe for the pop-up form (Edited: Not using this plugin anymore), and Optin Forms for the form placed after the blog posts.

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