34 thoughts on “MadMimi, a Cheaper but Professional Alternative to AWeber

  1. Howdy! Thanks for the SumoMe <3. Y'all should consider installing the Share app (looks like your Pinterest count is broken on current one). If you need help installing, just holler.

    1. Hi Arielle,

      The Pinterest counter isn’t broken. It was a temporary issue due to Pinterest. It appeared quite for many times during the last couple of weeks.

      On the other hand, I used the Share app, but I uninstalled it. [Do I look like a noob that knows how to install two of your apps but doesn’t know how to install the third one, despite of the fact that there’s nothing different? Thanks for that! LOL] If you don’t know why I did it, ask Noah ;-) If you fix the problem I told him about, I may consider installing it again.

  2. Hi Adrian, MadMimi looks like nice alternative. I’ve been with AWeber for years and I’ve been pretty happy with them. I have been giving GetResponse a hard look but not from a price perspective, I like some of their features more. At this stage features, tracking and reliability are at the top of my list. (no pun intended lol). I wouldn’t think deliverability would be an issue with any of them but we’ve seen stranger things. ;)

  3. Humm, I remember that post and thought I commented but it doesn’t look like it unless there was a similar post. I signed up with AWeber in Oct 2006 on the advice of Lynn Terry after getting burned by a smaller company that closed shop overnight. I wasted two years building a list just to see it disappear. I had a backup of the subscriber data but each name added had to re-optin again. I’m not an AWeber fan-boy by any means but, like I said, I’ve had zero issues with them.

    Yes, I know we need to keep our lists clean and delete unsubscribes. Nothing new there. As far as segmentation, I segment almost monthly and have never been charged for duplicates because I don’t create a new list when I do. I’m just removing subscribers that haven’t opened an email for a certain amount of time.

    Like I said, I’ve been looking at GetResponse because they look like they’ve outpaced AWeber as far as features, many of which I think I could put to good use. They also have an option of transferring my subscribers without requiring them to opt-in all over again. I’m still not entirely sold though, too many things higher on my priory list at the moment.

    I’m not familiar with MadMimi other than what I’ve learned from you so I’ accept your judgment that it’s a nice alternative. List building is a small part of what I do so I don’t spend a lot of time looking around at other options.

    One thing for sure though, none of them are going to be the perfect solution. Things were a lot simpler a decade ago. I do recommend anyone interested in building a list, and that should be almost everyone reading either of our blogs, use one of the third-party email management services. I still see bloggers trying the bcc option and that never ends well.

    I also recommend new list builders do the research and try to chose right the first time and plan long term. Switching can be a pain, and even costly if re-optins are required. That would cost even the most popular marketer on the planet to lose a large percentage of subscribers.

    Oh man, I got carried away and didn’t even answer your question. lol Sorry Adrian, that’s why I looked up the year I signed up and then got sidetracked. (too many voices in my head lol) So I’ve been using them for 8 years with many blogs and lists but the same account the entire time and I’m not grandfathered into anything. I’ve never heard of that so Bonnie must have been there longer than that.

    One thing I should disclose, I earn more on affiliate commission than I pay. Honestly though, I didn’t have a problem with the pricing even before that because I remove dead subscribers, not just the unsubscribes.

  4. Thank you for your detailed answer, Brian :)

    Btw, list segmentation and list cleaning are two different things. When you used the word segmentation, you actually didn’t refer to list segmentation (“I don’t create a new list”) ;) You can see here an example of segmentation and the problem generated by it when using AWeber or MailChimp.

    There are 2 types of segmentation:

    1) When you use only sub-lists that don’t have common parts (for example women sub-list & men sub-list)

    2) When you use sub-lists that may have common parts (for example newsletter sub-list & affiliates sub-list). (It’s like publishing 2 or more ezines and some people subscribe to more than one ezine)

    The second type of segmentation may create multiple entries for the same email address. (This isn’t related to list cleaning but to professional email marketing.) The companies mentioned above consider them as being different subscribers and charge you accordingly.

    So if you have 100 affiliates (sub-list 2) that are also subscribed to your regular newsletter (sub-list 1), instead of being charged for 100 subscribers, you’re charged for 200 subscribers.

  5. Some good information; but on #4 you say that no one can guarantee a high deliverability of emails. But that is one of the things I pay a service to provide. When I think of deliverability I refer to the ability of the service to get the emails to the recipient. It is up to them to make sure that my domain is not blocked for any reason. Of course if it goes to a spam folder or worse based on the user settings but to me that is not deliverability.

  6. Hi Tom,

    Thank you for your comment. It seems that you misunderstood the term “email deliverability”.

    1) “But that is one of the things I pay a service to provide.” – this is what YOU think, but not the reality. You’re paying for your messages to be sent to some (or all – it depends on your instructions) email addresses from your mailing list. Sending the messages to these email addresses is one thing, guaranteeing a high deliverability is a different thing. (sending is one thing, landing in the Inbox is a very different thing)

    2) “It is up to them to make sure that my domain is not blocked for any reason.” – I can guarantee you 100% that it’s not email marketing company’s job to make sure that your domain isn’t blocked for any reason. No company would be that stupid to guarantee such a thing. Why? Because the blocklists aren’t under their control. In addition to that, your emails not sent via their servers and your affiliates’ emails not sent via their servers aren’t controlled by them in any way.

    For example, if you have an affiliate program and one or more affiliates sent spam, that’s a sure way to have your domain name blacklisted. This has nothing to do with your email marketing company. You may say that you don’t have such an affiliate program. Well, your email marketing company doesn’t know it, and it doesn’t spy and control what their users do outside their servers. That’s why they can’t guarantee that your domain isn’t blocked for any reason.

    3) The last sentence from your comment suggests that you misunderstood the term “email deliverability”. Most probably you don’t believe me. So I’ll quote from third parties:

    MailChimp: “Deliverability is a way to measure the success at which an email marketer gets a campaign into subscribers’ inboxes. It involves anything that touches email delivery, like ISPs, MTAs, throttling, bounces, bulking, and spam issues.”

    MailJet: “Deliverability: getting your emails delivered to your recipient’s inbox, rather than in their spam folder.”

  7. Adrian: I have been in the email business too long with some of the largest companies out there to my own little affiliate programs to misunderstand the term email deliverablity.

    I do not pay Aweber or any other service to just send emails. I pay for them to have an existing relationship with the ISP world to make sure they aren’t blocked. That is what I think of as deliverability. Without these relationships the service wouldn’t be worth because your email they sent would never be delivered.

    And if you can find an email service that can get past spam folders I want to hear – other than just using a spam score upon message creation. The user has too much control – as they should – to make that guaranteed.

  8. Tom,

    All major email marketing companies have a good relationship with the major ESP/ISP. Shall I quote from my article? … “All pro email marketing companies invest time and resources in checking users’ practices and building relationships with the ESPs.”

    But that’s not enough to guarantee you 100% that your messages will land in the Inboxes.

    For example, if you use a blacklisted domain name in your message – for example a bitly link, most of the times THAT message will land in the spam folders. That’s due to the fact that the domain name bitly is listed by Spamhaus.

    BTW, in most of the cases the message isn’t blocked but routed to the spam folders. If you’re so experienced, then you should use the proper language ;)

    If you use Aweber, well, the section 4 we’re discussing right now includes the link to one of my articles that shows a screen capture from my spam folder where you can see a message sent via Aweber.

    Finally, let’s stop bragging about our long time experience. Sending emails since ages doesn’t make someone an experienced email marketer. This fact (unpleasant for some people) is suggested right from the beginning of the same section 4 ;)

  9. Ok; Adrian; you win. After all it is your blog. (I have the same rights on my blog too!) I was agreeing with you and then giving you the way I see it based on my experience.

    I always want engagement on my blog as well; but I make it a point to never tell someone they “misunderstand” what I am saying. I want to learn from anyone willing to take the time to post a response.

  10. Tom, this isn’t about winning or losing. Or engagement (the number of comments doesn’t pay my bills). And it doesn’t matter whether it’s my blog or not. I approve any comment that disagrees with my point unless it includes indecent language.

    Finally, actually I didn’t suggest that you misunderstood me. All your comments suggest that you misunderstood a simple email marketing term. Not my term, I didn’t invent it.

  11. Hey Adrian

    I’ve used Aweber, GetResponse and Mad Mimi and hands down their support was the best I encountered out of the three.

    There were a couple of reasons why I left them for GetResponse.

    The first being the reporting. I really wanted more complexity and they just weren’t about that. I didn’t want to have to ask for a report either.

    The other reason was that I had trouble with differences in totals on my list as reported by Mad Mimi against the actual number when I viewed them. They were always a couple of people out. It was probably an anomaly and they always sorted it out but it kept recurring.

  12. Thank you for sharing your experience, Tim.

    Never had that problem with the differences in totals. As for the reports, they are basic indeed. Anyone who needs complex reports definitely should choose another service.

  13. Hi Adrian,

    Thanks for your useful article. Right now I am considering opting for a reliable newsletter service provider. Do you have any experience about Sendy – a self hosted php script that used Amazon’s Simple Email Service ? This looks pretty affordable and reliable too.

  14. Hi Eklavya,

    Sendy isn’t a newsletter service provider. It’s a software application that you install on your server.

    In order to avoid any deliverability problems, I guess you should apply for a Return Path certification. That means additional costs. Minimum $440/year plus a one time non-refundable fee of minimum $200 for checking your application.

    P.S. Neil Patel used Amazon SES and he wasn’t happy with it.

  15. Another self hosted solution is Arpreach. I read very positive review about it from Duncan Carver of Onlinemarketingtoday. I would love to know your opinion about it also.

  16. Eklavya, I guess you didn’t understand my point.

    No matter the name of the software, a self hosted solution is a self hosted solution. You may have deliverability problems, especially if you use a shared IP.

    When you use an email marketing company, they take care of certifications, relationships with the ISPs and more. If you use a self hosted service, that’s your job, your time and your money (spent for the certifications).

    So… the service provided by an email marketing company is a complete package. By using a self hosted solution you get only one part of that package – you have to do the rest yourself. That involves knowledge and additional costs, no matter the name of the software.

  17. Hi Adrian,

    I have been a reader of you for a long time. Reading the review of MadMimi, I joined and upgraded through your link.

    Unfortunately, they closed my account even before I could send my first email.

    Here was the problematic email: learnhomebusiness.com/pop/test/AmazonStores.htm (link disabled)

    And here is the reply I got from them for trying to send this:

    Eddie here. Unfortunately, after reviewing the content of your promotion, we simply feel that we’re not the best fit for your mailings. Please understand that this is not a judgement call on you or your business.

    However, similar content has in the past resulted in much higher abuse rates than ISPs and email clients allow us to send to, so in order to maintain a healthy server reputation for all 200,000+ of our users, we’ll be unable to support this account.

    Thus, I feel that another email service provider will be a better fit for your mailings. We’ve voided your payment in full, and have set your account to free. We wish you all the best, and hope you can find another service more suited to your needs.


    Could you please tell me what might have gone wrong with my email copy?

    Courteously — S. Kumar

  18. Thank you for your comment, S. Very unpleasant situation indeed.

    a) Regarding your email subscription to my email newsletter:

    On Jan 20, you subscribed to my email newsletter using the email address notif @ yourdomainname. My newsletter sent yesterday to that email address bounced. That’s why I removed it from my mailing list.

    b) Regarding Mad Mimi and your experience with them:

    1) On Jan 18 I’ve been notified by MadMimi that you joined them using my link. Then on Jan 19 I noticed that someone upgraded to Pro status, but after a short period of time that person downgraded back to free. I didn’t know what happened. Your comment explains the reason why that downgrade happened.

    2) On Jan 20 I had one of my own promotions blocked by MadMimi. During the years I used MadMimi, this was the second time when one of my promotions was stopped.

    I contacted them in order to understand what the problem was. I had a long conversation with several representatives and then with Mr. Eric Johnson, the head of their deliverability team. My conclusion is that in order to assure a high deliverability to their users, sometimes they exaggerate.

    Eric even checked the content posted on one of the pages linked in my promotion, despite of the fact that such action has nothing to do with spam filters. Here’s one of his comments:

    “When I try to close the page in my browser, it forces me to confirm (a common spammer technique). No interested party is ever ‘unsure’ if they want to leave a page like this.”

    I checked the link from the email you wanted to sent via MadMimi and it seems that for all pages from that domain name you use the technique described by Eric.

    From the conversation I had to Eric I also understood that they don’t like hype marketing language (I fully agree with this view), and they also don’t like promotions that refer to making money online. Your email falls in this “money making online” category. I guess that the word “income” from your email exploded right in their face.

    On top of that, you’re a new user and you have a large list, therefore their risks are higher. Let me quote again from Eric:

    “The truth is that Mad Mimi is a small email service provider, and we like to personalize our service on a case-by-case basis. We don’t generally adhere to strict rules or policies, but we have the right to deny service for anything we deem problematic. […] We deal with hundreds of new senders a day. Many of them send to thousands or even millions of contacts, and a majority of new senders that have content related to certain topics (i.e. affiliate marketing, working from home, etc.) are problematic. We know there are exceptions to every rule, but it can be very difficult to know exactly what’s what in the grand scheme of things.”

    These were my thoughts and my latest pieces of information. If there is anything else I can help you with, let me know.

    Added later: I have just notified MadMimi regarding your comment and my reply. If they decide to comment in any way, you’ll see their formal answer here.

  19. Thanks a lot for your worthy answer. Every word was educational.

    If at all MadMimi executives are reading this,

    1. I think it would have been appropriate if you would let the sender know exactly what triggers of objection so that he can correct it. Just the way they did in your clickbank aff ID scenario.

    For instance, they could have let know to re-do the copy with the word “income” taken off.

    2. The exit page on the link in the email is a discount offer. Aren’t discounts given to existing subscribers. The intended email was purely for my long-standing subscribers.

    3. In all honesty, though I am new comer to MadMimi I am not a new comer to the scene. I perfectly understand the hazard and perils of an online marketer and the delivery problems they faces. Equally and the same truth goes to well meaning companies like MadMimi.

    I would only be happy to contribute and strengthen companies like MadMimi. Period.

    Courteously — S. Kumar

    PS: I have been a long time customer of emailaces.com (about 9 years) and now they have problems. That’s why I wanted to shift to a company like MadMimi.

  20. You’re welcome, I regret that I wasn’t able to help you more.

    In the meantime, I had an email conversation with Dustin from MadMimi’s Compliance Team. I got his agreement to quote him here as follows:

    “We actually don’t have any ‘official’ comments to offer the thread. Our support correspondences here are meant to help with your experience using Mad Mimi. We can’t comment on specific account details to anyone but the actual account owner.”

  21. Hi,

    I was searching for a post written by someone on “Why I don’t like Mad Mimi?” and got to see this thread. Quite informative. As a blogger I think, Mad mimi provides a decent option to start with email newsletters. They have an awesome support, which helps people like me to start.

    I was using aweber earlier, and wanted to switch to a cheap, yet professional service provider. I think Mad mimi can turn out to be a good option.

    But I want to have your views on the following points:-

    a) Mad Mimi drips can’t be converted into text emails. Certain email clients don’t allow html mails to be delivered n totality, hence to have a higher deliverability, i think we should have an option for both HTML and text version of the mail…what is your take on it

    b) How many people will actually be using text emails these days? I think this is obsolete. What do you think?

    c) Any setting in mad mimi which can help in displaying images in the html format. Many clients asks the user to click images? Any solution to this.



  22. Hi Amit,

    Thank you for your comment. Here are my answers:

    a) + c) Drips aren’t different from the normal messages. Actually you can clone a normal message and add it to the autoresponder. A normal message, called by MadMimi “Promotion”, can be plain text or HTML. The same for the drips.

    Regarding the HTML messages, any message includes in the coding two versions: content-type: text/plain and content-type: text/html

    b) I disagree. Text emails aren’t obsolete. Many email marketers send text emails. And I’m not talking about beginners, but about people who make tons of money online.

  23. That can’t be right about MadMimi and the 100 contacts. I am on a free plan. I have unlimited contacts, but I can only send 12,500 emails in a month. Since I only have 150 people on my list, that works well for now. I send out a newsletter every week, so this will work for me until I have 3000 on my list. Of course, long before then, I’ll likely want the pro features!

  24. Hi Marie,

    1) The users who signed up for a free account before that update mentioned in my article, still benefit of the old terms they signed up under: 2500 contacts (not 3000 or unlimited – as mentioned wrong in your comment) and 12,500 emails/month.

    2) However, the people who will sign up now will not benefit of the old terms. They’ll have to comply with the actual terms. It’s obvious, right? ;-) Well, if you go to MadMimi’s Pricing page NOW, then you’ll see that the piece of information regarding the 100 contacts is correct.

  25. Whenever I hear madmini I feel like crying Adrian. I signed up with them, knowing they don’t allow some of the things I do. I made up my mind that I would just use them for normal emails only, contacted them and explained myself, they said no problem that I can proceed. Only to terminate my account on my first mail sent, that they can’t support my blog or whatever their reason was. I asked for my opt in emails, they shut me out and refused to give them to me. I love their response time though but madmini really dealt me a terrible blow.

    1. Hi Shelton,

      The rejection email that you received after you scheduled your first mail is a standard one and not specific to your case. I know the text, it’s the same text used for everyone.

      It surprises me your statement that Mad Mimi refused to give you access to your list of subscribers. I know other cases of rejection and these marketers got their list back. Did they actually refuse to give you the list back, or didn’t reply to your request? I’m asking you this question because I think that the replies to the rejection message aren’t monitorized – they’re kind of automatic emails. You should have sent your request to their support address.

  26. I did request and they said they’ve sent it but I couldn’t find anything like that in my box. I requested again no reply.

  27. Hi Adrian, I’ve noticed that Mailchimp’s forever free plan is updated and it allows to send 12.000 emails for 1000 subscribers. It might change a bit price comparison table in the article. I am only a beginner in email marketing, so I’m quite sensitive to price. For this reason I’ve decided to start with Removed by Admin, really cool service (a short comparison to Aweber Removed by Admin – see the reply below). I hope to see your review on this newsletter service in the future. Cheers!

    1. Hi Katie,

      1) MailChimp’s forever free plan was NOT updated.

      It still includes up to 2,000 subs (not 1,000 as you mentioned) and max. 12,000 emails per month. Like mentioned in my separate comparison between Mad Mimi and MailChimp – see the link in my sig line below.

      2) The comparison table from this table does NOT need any update. It’s correct.

      The table compares the paid plans. MailChimp’s paid plan for up to 500 subs is $10, for 501-1000 subs is $15. Exactly as mentioned in my table.

      Comparing MailChimp’s free plan with Mad Mimi’s paid plan (or with MailChimp’s paid plan!) doesn’t make sense because MailChimp’s free plan doesn’t include all features (for example the autoresponder) and it allows you to send a limited number of emails.

      If you want to see a comparison between MailChimp’s free plan and Mad Mimi’s free plan, you can check the article I mentioned above.

      3) I don’t appreciate the cheap tricks.

      You have landed on my blog directly on this review, you have used only a first name (btw, it doesn’t match the first name from the email address) and no link to your website in order for me not to detect who you actually are and … surprise (or not!)… at the end of the comment you talk about another email marketing service and you even added a deep link to that website.

      No regular visitor does that. On top of this, guess what! Your IP is from Lithuania and that email marketing service is from Lithuania. Nice try!

      So… the last part of your comment (including the name of that service and that link) was edited. The only reason for approving this comment is that I wanted to reply. If you want me to review your email marketing service, or the company you’re working for, then don’t use such tricks. Go to my contact page and see the rules for such requests.

      However, taking into account this first approach, I have to tell you from the beginning that it’s hard to get a positive answer.

      Or maybe you’re trying to outrank this page in Google for the search term “alternative to AWeber” or something similar. You won’t get my help ;-)

  28. Hi Adrian, greetings.
    I just discovered your blog and I’m really liking it.
    I have already read 3 posts in sequence.
    I would like your opinion about Imnica Mail and RocketResponder.
    If one day you write about them, let me know, please :)
    Best regards

    By the way, is it possible to segment my lists in Madmimi based on behavior? Like I mentioned in the your post about Sendinblue.

    1. Hi Rafael,

      I would like your opinion about Imnica Mail and RocketResponder. If one day you write about them, let me know, please

      Sorry, I don’t send special notifications. It would be totally counterproductive and inappropriate. You’ll need to subscribe to the newsletter attached to this blog.

      is it possible to segment my lists in Madmimi based on behavior?

      If you do it manually.

Comments are closed.