Affiliate marketing is a numbers game. The more quality traffic you drive to your affiliate review, the more sales you make.
The question is, “How to reach a wider audience?”
You could increase your marketing budget. You could also work more and promote harder your review. Both are solutions indeed.
But what if I tell you that there’s a third solution that doesn’t involve money and it isn’t related to the time you spend promoting your review?
Got your attention? Keep reading, the solution is coming your way…
I bet you partially guessed what I’m gonna talk about… It’s the actual review that could be improved, isn’t it? More precisely, the headline…
1. Common Headline Templates Used by the Affiliate Marketers
Product_Name – My unbiased review
Product_Name – Review, prices, features, comparison
Product_Name – Review and Bonus
And many other versions that basically include the name of the product/service, the word review and several other generic words.
2. What’s the Problem with Those Headline Templates?
The target audience of your review can be divided in two main types of prospects:
A) The people who heard of Product_Name but haven’t bought it yet
B) The people who never heard of Product_Name but could be interested in buying it.
Let’s suppose that you share your headline + link on Twitter. Who will click your link?
The people from the first category may or may not click your link. The people from the second category will definitely not click your link unless…
– the name of the product is very suggestive;
– they are your very loyal fans or
– they are plain stupid or they’re killing their time.
Not convinced? See the tweet above? What does the headline suggest to you?
Nothing. Absolutely nothing but the fact that someone reviewed something. It may be a new type of pizza. Or a new car. You have no clue. So why should you be interested in it?
See the loss? Usually most of the people from the second category will not click that link. If I also add the fact that usually the second category is larger than the first one, you can see how bad those common templates are.
3. How to Write a Winning Headline for Your Product Review
Now the answer comes easily, doesn’t it? Address your headline to both A and B categories. That’s the whole secret.
For example, ask yourself why should someone buy that product and then use the answer to compose the headline. Don’t forget to use keywords. The generic words won’t do the job.
4. Practical Example
A couple of months ago I reviewed INinbox. It’s an email marketing service like Aweber or GetResponse.
I asked myself, “Who is one of the biggest competitors for INinbox and what are its weaknesses?”
Aweber, isn’t it? In order to find out Aweber’s weaknesses, I analyzed its offer, the complaints of the past or actual customers or prospects, and the long tail keywords used by the people who searched different things in connection with Aweber.
It came out that one of the weakest points is the price. What about the prices charged by INinbox? I guess they are the lowest on the market except for the free autoresponders. So this headline was born:
I didn’t even mention INinbox. It’s quite an unknown brand anyway.
If you think that by omitting INinbox I didn’t address the first type of prospects (The people who heard of Product_Name but didn’t buy it yet), you’re wrong. If they heard of INinbox, then for sure they heard of Aweber and they’re looking for an autoresponder. What does my headline offer to them? Exactly what they’re looking for ;-)
To Your Affiliate Marketing Success!
P.S. Instead of the conclusion – What would be one of the possible main ingredients for a successful headline for your affiliate review? It is… drum roll please… the major benefit of the product or service you review. Benefit. Not feature. Don’t forget to use keywords specific to that product. Not generic words.