31 thoughts on “Who Else Charges You for Unsubscribes? #EmailMarketing

  1. Hi Adrian

    Thanks for all that research. Very interesting. I was aware of this – the hard way of course (being charged when I didn’t expect to be).

    I’ve since changed suppliers to GVO and to be honest I don’t know the answer to your question, because I get such a huge allowance I’m currently in now danger of hitting it. But I will contact them and ask them.

    Thanks for raising awareness of this practice.


  2. Hi Joy,

    Thank you for your comment. I don’t get very frequently emails sent via GVO. But when I get them… they land in my Gmail spam folder. Are you aware of such a big issue?

  3. Hi Adrian,

    I remember sharing about a Aweber charging for an subscribers and I am very happy to see the way you took the responsibility to research and find out what is the industry practice.

    It appears after your research that a Aweber not only charges more for just 500 subscribers but also makes money on unsubscribers. This is a costly affair!

    Although I have had no other problem with a waiver and they are email delivery is also not so bad, I am going to rock the boat and try GetResponse.

    Why those guys?

    For one, they seem to give a good competition to Aweber in terms of features, forms and integration with popular services. At the same time, they are cheaper for up to 2500 subscribers. In addition, I have 30 days to try things out. So, I am going to give it a shot and if it works, all credit goes to your persistence on this matter :-)

    I also noticed that Neil Patel migrated his list from Aweber to Get Response towards end of last year. Now, if he is doing something like this, I believe that he knows what he’s doing and now that motivates me a little bit more towards GetResponse :-)

    Anyways, I will keep you posted on the progress and if you have any questions, probably I will ping you.

    Thank you for your awesome contribution and possibly saving a few bucks and for many people through your post :-)


  4. Hi Kumar,

    Thank you for your comment. I use and recommend MadMimi. Their prices are affordable and the customer support simply rocks (always responding within less than 1 hr).

    Customer support is important…

    Almost all companies listed here got the same question from me. It was very interesting to see how quickly they respond.

    MadMimi and Campaigner responded within 3 minutes. Other companies needed way much more, even 48 hours.

    One company not listed here wasn’t even able to offer a crystal clear answer, despite of the fact that was the only one who got a second message including a further clarification on my question.

  5. Hi Adrian

    GVO have recently added a spam checking facility that stops such emails being even sent.

    I’ve compared the open rates to what I get with Aweber and they’re about the same.


  6. Joy, you didn’t understand my point. I guess that’s because you don’t know some tech stuff. Let me explain you…

    There are good spam checkers and bad spam checkers. I don’t know what kind of spam checker GVO has. A good spam checker is an useful tool. However, a spam checker doesn’t fully replicate how a spam filter works.

    Spam filters use many criteria in order to decide whether a message has to be sent to the spam folder or not. Spam checkers usually use only one or two of these criteria used by the spam filters.

    See the difference? Because of that difference, even if some messages pass the spam checkers tests actually they still may be routed to the spam folder.

    In my previous comment I wasn’t referring to what I’ve been told by others. I was referring to what I get in my spam folder: messages sent via GVO.

    Finally, I thought that you may want a proof for my claims. So I subscribed to your mailing list (I used an email address that I use for tests, disregard it, not important).

    Here’s the result… Check the image below.

    GVO's email message landed in my spam folder

  7. There’s definitely some unscrupulous companies out there Adrian!

    I remember when I found out about AWeber charging for anyone who’d unsubscribed I was surprised. It was one of the reasons I decided to first move to Mad Mimi and then on to GetResponse.

    I loved Mad Mimi but I kept having some issues with list totals not adding up and there were some reports I used to use with AWeber but I had to ask Mad Mimi to run them manually in order to get the information.

    I wasn’t aware that INInbox also charge for unsubscribers too. You learn something new every day!

  8. Hi Tim,

    Thank you for the comment.

    I don’t think that charging for unsubscribes is the real problem.

    The real problem is burying the info in an irrelevant help article or not posting it at all on their websites, as if charging for unsubscribes is the industry standard and everyone knows it, so there’s no point in emphasizing it.

    I just proved it that it’s not an industry standard. So… With all due respect, there’s only one possible wording for such practices: hidden charges.

  9. You’re welcome Joy. I don’t think that you’ll solve anything though. That’s an old issue, it’s not something new. Messages sent by GVO users land in Gmail’s spam folders since a lot of time. Not days, weeks or months. Since years…

    Good luck anyway!

  10. That’s awesome that you looked into each service like that Adrian. I’ve known about that with AWeber for a while, I even blogged about it a couple of years ago. I keep a pretty clean list, even removing unopens after 6+ months but there is a risk to that as well because not every open is recorded (images turned off). I’ve been with AWeber for many years but I’m seriously thinking of GetResponse since Leslie Samuel’s been talking about it. He really makes a solid case on why it beats the pants off AWeber.

  11. Hi Brian,

    I think that removing unopens after a certain period of time is a bad practice. I’ve explained the reasons here, but it seems that you already know them. Why don’t you clean your list based on the clicks records? Unlike the opens, the clicks are measured accurately.

  12. Hi Adrian,

    It’s really shocking for me to know that if someone unsubscribe from the list then companies put some charge.

    This is not fair. Though I don’t have any experience regarding any company but still it’s not a good thing to know.

    Thanks for making me aware about the list.

    Have a nice week.:)


  13. Hi Ravi,

    Your shock is nothing compared to the shock some AWeber users had when they were billed more than they expected ;-) Ask Kumar Gauraw!

  14. Hello Adrian,

    Your post is quite revealing, I must say and hopefully, I now know which companies to play safe around.

    Kumar sometimes published a post about companies charging for persons who have unsubscribed and I remember I really loved the post – heck, who wants to pay for a guy who’s gone? His tips (as yours) truly rock! Online, if you’re not careful, the over head would easily surpass everything profit and your blog would then be a charity!

    By the way, I use MailChimp and so far, they do not charge for unsubscribes and their service is quite perfect.

    Make the day great!


  15. Hi Akaahan,

    Thank you for your comment.

    Indeed MailChimp users aren’t charged for unsubscribes, but MailChimp isn’t that perfect. You are charged for duplicate email addresses. I developed this topic in my article The Unexpected Side Effect of Your Email List Segmentation ;-)

    By the way, Kumar didn’t publish an article about companies who charge for unsubscribes, but an article about one single company who charges for unsubscribes (AWeber) ;-)

  16. Wow Adrian, I did not know that these services were charging for unsubscribers. WOw! That seems a little unfair. I do use MailChimp still and haven’t converted to a paid type of service. I see in a comment above you mention about their duplicate email addresses, interesting. I will have to check out that post as well. Thanks Adrian for this information. Good to know!

  17. Hi Lisa,

    Actually there are not so many services that charge for unsubscribes. I found out only 3 companies ;-)

    There are 2 reasons why you and many others didn’t know about such charges:

    1) the charges are quite hidden;

    2) “AWeber is the best” reviews are biased and don’t include the real cons ;-)

  18. Hi Adrian,

    It’s been a while. I hope everything is going well.

    I heard no to long ago that these companies charge you for unsubscribers. This is crazy and unfair at the same time.

    I appreciate you doing some digging and sharing this with me. I’m glad to know MailChimp is not charging for unsubscribers!

    Have a good week Adrian!

  19. Hi Adrian,

    I’ve learned a couple of years or so ago (the hard way) that Aweber was charging for unsubscribers, because that month they charged me an extra $10 when I thought that I was still under the limit.

    So, of course, first thing I did is call their customer service and that’s how I found out. Yes, unsubscribers stay in the database and are totally counted the same as if they were still subscribed.

    One thing I’ve learned though, is that not only people who have unsubscribed, but even the ones that haven’t open an email in over 3 months is of any value for me, so I delete them as I go. No need to pay for dead bodies :) right?

    At times I send emails warning them it’s the last one they’ll receive unless they reply. That’s a good way to do house cleaning as well and keep monthly fee low.

    Thanks for your deep research here.

  20. Hi Sylviane,

    Thank you for your comment.

    Deleting inactive subscribers is fine if you can’t re-engage them. But it depends on how you define an inactive subscriber.

    If you define an inactive subscriber as someone who haven’t clicked your links during a certain period of time, you can’t be wrong.

    If you define an inactive subscriber as someone who haven’t opened your emails during a certain period of time, sometimes you may delete active subscribers.

    That’s because the open rates cannot be measured accurately.

    In addition to my article mentioned above, you can also read AWeber’s article How Do Email Marketing Companies Track Email Opens?.

    In that article, Justin Premick – former Director of Educational Products at AWeber – suggested to do exactly what you do. However, if you read the comments, namely my conversation with Justin, you’ll see that he agrees with me ;-)

  21. OK, Adrian, thanks for this. I will get some education on that, and read those.

    Recently I deleted a bunch that had not opened my emails in 6+ months. Oops I hope I didn’t make a mistake.

  22. You’re welcome, Sylviane.

    I cannot know whether you made a mistake or not. Only you can find it. If the subscribers weren’t actually deleted but removed from the active subscribers list and moved to “Suppressed” list (or whatever your email provider calls it), then you can check whether there were clicks or not.

  23. Wow! That’s such an important information. Thanks for sharing it Adrian

    I quit AWeber for INinbox some months back and Jelle has been so helpful

    It’s bad that Aweber uses hidden tricks to steal away our money. You can imaging what they get from the 1000s of subscribers they have.

    It’s just so wonderful for you to know about this and share it with us.

    Do have a wonderful week ahead bro

  24. Hi Enstine,

    Thank you for your comment. You missed something…

    1) Jelle has confirmed to me that INinbox charges too for unsubscribes. It is mentioned in this article, didn’t you notice? ;-)

    2) INinbox is really a no-no company and it has the worst affiliate program I’ve seen in my life (14 yrs of internet marketing).

    Read the reasons here: https://www.adrianjock.com/ininbox-aweber-alternative/

    By the way, each time when my affiliate link didn’t work, I checked also your affiliate link in order to be sure that it’s a general problem. Your affiliate link and all INinbox affiliate links didn’t work too for many days in a row, sometimes even weeks ;-)

  25. I was one of the first to subscribe to GetResponse and got their platinum deal back then, it gives me at least 10k subscribers on the list before charging extra for more. I’ve never had any trouble with them.

    I never knew Aweber did that, damn that’s crazy. I almost signed up to try them back in the day :)

  26. Thank you for your comment, Dennis. Subscribing in the early days has some advantages. For example, the marketers who joined AWeber in its early days actually use another AWeber: they pay the same monthly fee no matter their list size ;-)

  27. Great article. I never knew Aweber charged for unsubscribers. I have had a Get Response for ages (unfortunately no list!) and now I am in QSC. I have found them to be very good. Their live chat is a godsend and they really gave me a lot of help and quickly too.
    Thanks for your hard work.
    Good luck with your challenge.

  28. Hi Adrian, thanks for the info. I never knew we can get charged for having people unsubscribe to our list.
    But thank goodness I went with getResponse, no surprises there :)

  29. Adrian this is good to know. I have Mail Chimp so I will proceed knowing how they do things. Some companies are a little shifty; definitely should not be charging for folks who are no longer on your list because….ummmm….they are no longer on your list LOL. These guys and gals are in the ethers as far as your list building is concerned.


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