I’ve recently noticed a wave of new bloggers who are trying to get the attention by applying a technique known as being very good for generating nice traffic: controversial blog posts.
While some bloggers think that writing controversial blog posts won’t get you good results on long term (negative branding & comments), others disagree and from time to time keep applying this technique.
I won’t enter into a debate on this topic but I would like to point a very wrong way of applying this traffic generation method.
The mistake comes from the fact that some new bloggers don’t understand what a controversial blog post is…
First of all let me give you an example of a famous controversial topic… For many centuries even the most educated people believed that the earth is flat. A few other people disagreed with this opinion and made public their own view trying to prove that the earth is round… you know the rest of the story.
That’s fine, but let’s see what some modern new bloggers do:
1. Headline: All red Corvettes are actually green.
2. Blog: Nah, just kidding. All red Corvettes are red and I want one myself ’cause it’s an awesome car. Signature. Buy this blogging ebook.
Do you notice the huge difference?
That’s actually not a controversial blog post. The pattern is different: a controversial headline and then a blog posts that contradicts the headline and doesn’t tell absolutely anything new or original. That’s simply a misleading headline and a blog post no one wants to read ’cause there’s nothing interesting there.
What’s your take on this?
Here’s my view…
When I see a controversial headline I say, “Hey, you’re stupid” and I move on. Or… I say, “Are you nuts? Let’s see what’s there…” and I click on that link. That’s what the blogger wanted, but… if the blog post doesn’t deliver what was promised in the headline… I get angry ’cause that blogger wasted my time…
I don’t like when someone tries to cheat on me. Do you know anyone who like it?
Well… if a blogger makes me angry that way… do you really think that I’ll buy something from him or that I’ll join his mailing list?
If you’re one of these bloggers, think about this… Maybe your best friends will say, “Wow, what a nice joke”. Maybe other new bloggers will say, “Wow, yet another smart guy who applies this valuable technique the same like I do”.
But believe me, most of us, the majority of the people, don’t like people who cheat on us. You’re on a very wrong way… The more people find out that you’re a cheater, the less your chances to succeed online.