If Twitter is just a hobby to you, then you can write whatever tweets you may like.
However, if you’re on Twitter in order to market your stuff (products, services, blog posts, etc), then the situation changes…
You should comply with some simple copywriting & advertising rules that take into consideration readers’ psychology not your mood or other collateral variables.
Maybe your very loyal fans read your tweets no matter what and how you tweet.
But if you’re a real marketer, you will always want to extend your audience. To increase your chances to extend it, I suggest that you avoid these marketing mistakes… (more…)