“Q: Why do I need to shorten my URL? A: The most popular reason to shorten a URL is to avoid exceeding Twitter’s character limit.”
That’s a quote from a recent article posted on the blog of a very popular social media management system.
The same idea is repeated on other social media blogs in articles about URL shorteners or branded short links. No, I’m not talking about John Doe bloggers or old articles.
What’s the reason behind so many similar assessments? Simple math counting. A shorter URL has fewer characters than a longer one. It makes sense indeed.
But is that true when we move from theory to practice? (more…)