Twitter Myth: URL Shorteners Save Space

Twitter Myth: URL Shorteners Save Space – Busted!

Twitter Myth: URL Shorteners Save Space

“Q: Why do I need to shorten my URL? A: The most popular reason to shorten a URL is to avoid exceeding Twitter’s character limit.”

That’s a quote from a recent article posted on the blog of a very popular social media management system.

The same idea is repeated on other social media blogs in articles about URL shorteners or branded short links. No, I’m not talking about John Doe bloggers or old articles.

What’s the reason behind so many similar assessments? Simple math counting. A shorter URL has fewer characters than a longer one. It makes sense indeed.

But is that true when we move from theory to practice? (more…)

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Twitter Update: New Retweet Button

Retweet with Comment Punches Marketers in the Face

Twitter Update: New Retweet Button

Twitter has updated its Retweet button. Now you can add your own comment to a tweet. 116 characters allowed.

Adding a comment isn’t required though. If you don’t fill in the field “Add a comment,” the button works exactly like it did in the past.

Now let’s see what happens if you retweet and add a comment…

The first impression is that being able to tell your followers the reason why you like the article you retweet is good for the original tweeterer. That’s an advantage indeed. (more…)

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Why You Should Never Put a Dot in Front of a Tweet

Never Put a Dot in Front of a Tweet. Not Even in That Case ;)

Why You Should Never Put a Dot in Front of a Tweet

These days almost everyone is a social media coach. Or at least a Twitter expert.

[They remind me of the time when I nicknamed one of my newsletters “The Worst”. Why? Almost every other newsletter was named “The Best”]

That’s why so many good Twitter tips are misunderstood and applied in a way that I would politely call it… not the best one.

What I propose you for today is to forget all videos, articles, or whatever content you have read on this topic, and use a powerful weapon: the common sense. OK? (more…)

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How to Increase the Reach of a Tweet

How I Increased the Reach of a Tweet by 23,810%

How to Increase the Reach of a Tweet

A major goal for the marketers using Twitter is driving as much traffic as possible to their websites.

An elementary pre-condition for getting clicks on your links is having your tweets seen by other people. The more people see your tweets, the more potential clicks.

Today’s case study shows you how to increase the reach of a tweet

– without increasing your number of followers,

– without paying for Twitter ads,

– and even without the help (retweets) of your friends or fans. (more…)

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5 Reasons Not to Use Twitter's Retweet Button

5 Reasons Why Not to Retweet Using Twitter’s Native Button

5 Reasons Not to Touch Twitter's Retweet Button

“A retweet is a retweet, no matter its form, and it promotes someone else. So I shouldn’t bother too much and waste my time.”

This is one possible perspective. And it’s not always a bad one, especially when you retweet quotes or other content without links.

However, you should be aware that the professional marketers aren’t interested in the number of times you retweet their content or in your impressive (or not) number of followers.

These figures are relevant only to newbies or average marketers. A pro looks at how many clicks you’ve generated to their content. (more…)

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