Unfollowing Active Twitter Followers Is Bad Marketing

Unfollowing Active Twitter Followers? Usually Bad Marketing!

Unfollowing Active Twitter Followers Is Bad Marketing

You follow me, I follow you back. Or vice versa. After a while you unfollow me.

Not because I spammed you or annoyed you. For other reasons.

I will unfollow you. No matter who you are.

Irrespective whether my reaction is right or wrong, what did you get? I was your potential customer. But you turned your back on me, so I did the same. How did your action help your Twitter marketing? (more…)

Read More

How to Prevent Linkis From Adding Frames to Your Web Pages Shared on Twitter

How to Stop Linkis from Customizing Your Pages Shared on Twitter

How to Prevent Linkis From Adding Frames to Your Web Pages Shared on Twitter

Linkis is a free app that replaces the original links (like a URL shortening service) and adds additional information to any web page their users share on Twitter.

The users can add their bio, links to their social accounts and blogs, polls, and more.

Using Linkis, Sniply, or any similar service looks like a Twitter hack that will boost your Twitter marketing and the traffic to your site.

That’s not an incorrect assessment. But let’s see the other side of the coin… (more…)

Read More

Three Easy Steps to Getting Your Twitter Share Count Back

How to Get Your Twitter Share Count Back

Three Easy Steps to Getting Your Twitter Share Count Back

Twitter pissed off marketers from all over the world. Killing the share counts in the sharing buttons was unexpected and not welcome at all.

However… “There are no problems, only solutions.” John Lennon said it.

BuzzSumo developed a Chrome extension that shows Twitter share counts for any website. In your browser. Not on your site.

Useful extension, but far from what marketers need: social proof available to everyone, not only to the users of that extension. (more…)

Read More

Adrian Jock's Twitter Influencers List - 2015

My Twitter Heroes List. Based on the Only Metric That Matters

Adrian Jock's Twitter Influencers List - 2015

Chit-chatting about the weather, work, or you name it, may be enjoyable. And sometimes useful. But it won’t pay any bills. So… no! That metric isn’t the number of times we interacted on Twitter.

Is it the number of followers the people engaging with us have? Or maybe the number of times they favorited (well, Liked) our content? Or is it the number of times they retweeted our content? Or the reach of their retweets?

These metrics can boost our ego indeed. Some of them can even help our blogs rank better in search engines. However, the individual effect of these social signals on search engine rankings cannot be quantified in any way. (more…)

Read More

TrueTwit Harms Your Twitter Marketing

How to Harm Your Twitter Marketing by Using TrueTwit

TrueTwit Harms Your Twitter Marketing

TrueTwit is a service that “attempts to validate your new followers to see if they are human as opposed to automated bots.” (TrueTwit, the About page)

Their verification is done by sending an automatic direct message (DM) to any new follower who isn’t a TrueTwit user or isn’t already followed by you.

If a follower gets that DM, reads it, clicks a link and successfully completes the CAPTCHA, then TrueTwit considers that follower a “validated human.”

Now let’s see whether this process helps your Twitter marketing or harms it. (more…)

Read More