Pinterest Marketing: Board Name Mistakes

6 Pinterest Board Name Mistakes That Hurt Your Marketing

Pinterest Marketing: Board Name Mistakes

Your friends and fans, the noobs, the bots and the human bots will follow all your Pinterest boards. Irrespective of what you pin.

What about the other pinners? They will follow only some of your boards.

How do they decide whether to follow or not a board? As easy as 1-2-3: the decision is usually taken based on the name of the board.

The more mistakes you make in naming your boards, the fewer visitors are converted into followers. (more…)

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Why You Should Never Put a Dot in Front of a Tweet

Never Put a Dot in Front of a Tweet. Not Even in That Case ;)

Why You Should Never Put a Dot in Front of a Tweet

These days almost everyone is a social media coach. Or at least a Twitter expert.

[They remind me of the time when I nicknamed one of my newsletters “The Worst”. Why? Almost every other newsletter was named “The Best”]

That’s why so many good Twitter tips are misunderstood and applied in a way that I would politely call it… not the best one.

What I propose you for today is to forget all videos, articles, or whatever content you have read on this topic, and use a powerful weapon: the common sense. OK? (more…)

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How to Increase the Reach of a Tweet

How I Increased the Reach of a Tweet by 23,810%

How to Increase the Reach of a Tweet

A major goal for the marketers using Twitter is driving as much traffic as possible to their websites.

An elementary pre-condition for getting clicks on your links is having your tweets seen by other people. The more people see your tweets, the more potential clicks.

Today’s case study shows you how to increase the reach of a tweet

– without increasing your number of followers,

– without paying for Twitter ads,

– and even without the help (retweets) of your friends or fans. (more…)

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5 Reasons Not to Use Twitter's Retweet Button

5 Reasons Why Not to Retweet Using Twitter’s Native Button

5 Reasons Not to Touch Twitter's Retweet Button

“A retweet is a retweet, no matter its form, and it promotes someone else. So I shouldn’t bother too much and waste my time.”

This is one possible perspective. And it’s not always a bad one, especially when you retweet quotes or other content without links.

However, you should be aware that the professional marketers aren’t interested in the number of times you retweet their content or in your impressive (or not) number of followers.

These figures are relevant only to newbies or average marketers. A pro looks at how many clicks you’ve generated to their content. (more…)

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Composing a Tweet

5 Marketing Mistakes to Avoid When Writing Tweets

Composing a Tweet

If Twitter is just a hobby to you, then you can write whatever tweets you may like.

However, if you’re on Twitter in order to market your stuff (products, services, blog posts, etc), then the situation changes…

You should comply with some simple copywriting & advertising rules that take into consideration readers’ psychology not your mood or other collateral variables.

Maybe your very loyal fans read your tweets no matter what and how you tweet.

But if you’re a real marketer, you will always want to extend your audience. To increase your chances to extend it, I suggest that you avoid these marketing mistakes… (more…)

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