Marketing tips for the following social networking services: Twitter, Pinterest, Google+, Facebook, Instagram.
Twitter pissed off marketers from all over the world. Killing the share counts in the sharing buttons was unexpected and not welcome at all.
However… “There are no problems, only solutions.” John Lennon said it.
BuzzSumo developed a Chrome extension that shows Twitter share counts for any website. In your browser. Not on your site.
Useful extension, but far from what marketers need: social proof available to everyone, not only to the users of that extension. (more…)
Chit-chatting about the weather, work, or you name it, may be enjoyable. And sometimes useful. But it won’t pay any bills. So… no! That metric isn’t the number of times we interacted on Twitter.
Is it the number of followers the people engaging with us have? Or maybe the number of times they favorited (well, Liked) our content? Or is it the number of times they retweeted our content? Or the reach of their retweets?
These metrics can boost our ego indeed. Some of them can even help our blogs rank better in search engines. However, the individual effect of these social signals on search engine rankings cannot be quantified in any way. (more…)
TrueTwit is a service that “attempts to validate your new followers to see if they are human as opposed to automated bots.” (TrueTwit, the About page)
Their verification is done by sending an automatic direct message (DM) to any new follower who isn’t a TrueTwit user or isn’t already followed by you.
If a follower gets that DM, reads it, clicks a link and successfully completes the CAPTCHA, then TrueTwit considers that follower a “validated human.”
Now let’s see whether this process helps your Twitter marketing or harms it. (more…)
“Q: Why do I need to shorten my URL? A: The most popular reason to shorten a URL is to avoid exceeding Twitter’s character limit.”
That’s a quote from a recent article posted on the blog of a very popular social media management system.
The same idea is repeated on other social media blogs in articles about URL shorteners or branded short links. No, I’m not talking about John Doe bloggers or old articles.
What’s the reason behind so many similar assessments? Simple math counting. A shorter URL has fewer characters than a longer one. It makes sense indeed.
But is that true when we move from theory to practice? (more…)
Twitter has updated its Retweet button. Now you can add your own comment to a tweet. 116 characters allowed.
Adding a comment isn’t required though. If you don’t fill in the field “Add a comment,” the button works exactly like it did in the past.
Now let’s see what happens if you retweet and add a comment…
The first impression is that being able to tell your followers the reason why you like the article you retweet is good for the original tweeterer. That’s an advantage indeed. (more…)