Everyone tells you how important writing killer headlines is. Tons of articles and books include headline templates, study cases or tips on how to write great subject lines.
Writing appealing headlines isn’t that easy though. Is the average Joe doomed to fail?
Isn’t there any solution that can offset a lame headline and make the recipient open the email?
Isn’t it somehow possible to get high open rates without writing amazing headlines?
Let’s start with the easiest to understand example… (more…)
Yet another step on my journey to finding an affordable but reliable email marketing service. Short recap…
INinbox was a total failure. The cheapest prices. But not a professional service.
MadMimi was a good alternative to AWeber. Good for bloggers, but not the best alternative for some marketers. MadMimi’s extra care for good deliverability makes them exaggerate sometimes and reject some types of marketing content.
There’s a constant flow of email marketers looking for an alternative to AWeber. The premium price is one of their reasons not to use Aweber.
The cheapest alternative is INinbox (Updated, Oct 2015: not cheapest one anymore). Their prices are great indeed, but their professionalism is far from an average standard.
Read my review and you’ll see what I mean. When assessing an email marketing service (and not only), the price isn’t the only thing you should look for.
So I’ve decided to share with you a cheaper but professional alternative that I have happily used since 2012: Mad Mimi. (more…)
When someone unsubscribes from your mailing list, their email address is automatically suppressed from your list of subscribers. But usually it’s not deleted.
The email marketing companies have this practice in place in order to keep unaltered the reports provided for your previous mailings.
It looks fine, but there’s a problem hidden here… Some companies charge you not only for your subscribers but also for the unsubscribes.
I was very surprised to find out that AWeber claims that it charges you based on the number of subscribers while the reality is different. (more…)