Everyone tells you how important writing killer headlines is. Tons of articles and books include headline templates, study cases or tips on how to write great subject lines.
Writing appealing headlines isn’t that easy though. Is the average Joe doomed to fail?
Isn’t there any solution that can offset a lame headline and make the recipient open the email?
Isn’t it somehow possible to get high open rates without writing amazing headlines?
Let’s start with the easiest to understand example… (more…)