Lame Email Subject Lines, High Open Rates. Is it Possible?

June 3, 2015April 12, 2017 Adrian Jock 18 Comments

Everyone tells you how important writing killer headlines is. Tons of articles and books include headline templates, study cases or tips on how to write great subject lines.

Writing appealing headlines isn’t that easy though. Is the average Joe doomed to fail?

Isn’t there any solution that can offset a lame headline and make the recipient open the email?

Isn’t it somehow possible to get high open rates without writing amazing headlines?

Let’s start with the easiest to understand example… (more…)

The Unexpected Side Effect of Your Email List Segmentation

June 10, 2014April 12, 2017 Adrian Jock 11 Comments

If email marketing isn’t just a hobby to you, then you should segment your mailing list.

If you apply the best practices in list segmentation, that helps you decrease the unsubscribe rate and get better results by sending very targeted marketing messages to groups of subscribers.

Today I’ll tell you about an unexpected side effect that many email marketers aren’t aware of. A negative side effect… (more…)

Little Known Facts About Email Open Rates

December 11, 2013April 12, 2017 Adrian Jock 21 Comments

The internet is full of false best practices email marketing guides and tips. Why is that? There are two main causes:

1. the extrapolation of the results from the speaker’s tiny world to the rest of the world

2. the lack of basic email marketing knowledge.

Today I’ll focus on email open rates topic.

I’m going to reveal some easy to understand technical stuff that will help you detect alone many awful email marketing tips posted here and there. (more…)