One of the blog commenting objectives is the generation of traffic to the commenter’s own blog.
The timing, the quality of the comment, the commenting platform are some of the factors that have different impacts on the amount of traffic generated by the comment.
The more factors you take into consideration when deciding and then refining your blog commenting strategy, the more traffic to your blog.
Yep. Blog commenting strategy. You must have one. Commenting is a time consuming activity.
If you don’t make this traffic generation method effective for your business, you’d better not use it anymore. The time is limited and the more ineffective activities you perform, the less time is left for effective activities.
Now let’s see the top reasons why some blog comments generate an insignificant number of visitors or don’t generate traffic at all. Understand these reasons and adjust your strategy accordingly.
1. Not Commenting on CommentLuv Plugin Enabled Blogs
It’s a simple marketing fact: the more steps between a prospect and the final target, the fewer people reach that target.
When you comment on blogs that don’t allow a direct link to your blog but a link to a third party profile (Disqus, Facebook, etc), you add one more step between the prospect and the target. Not everyone landing on your third party profile will move further and visit your blog. It’s a fact. You lose traffic.
Even if the blog commenting platform allows a direct link to your blog and uses your name as anchor text, that’s still not the best situation for a commenter.
Your name and the link to your home page are way less attractive and effective than the same thing plus an attention grabbing headline and the link to that blog post. It’s simple math.
In addition, a great headline may get the click even if your comment isn’t a valuable one.
A word of caution: sometimes the CommentLuv plugin doesn’t work properly and it doesn’t display “the latest blog post” feature.
2. Commenting on Low Traffic Blogs
If there’s no traffic to the page you’re posting your comment on, there won’t be traffic to your blog.
In addition, you have to know that not everyone who lands on a blog page reaches the comments area. If you apply this piece of information in the case of a low traffic blog, you’ll see that the chances to get clicks are very reduced.
When assessing whether a blog gets a decent amount of traffic or not, don’t rely on Alexa rankings – they are very far from reality. You’d better test and see what you get.
Variant #1: Commenting on old blog posts. Some old blog posts still get traffic from search engines and other sources. Other old articles don’t get such traffic or get very little traffic.
Variant #2: Commenting on blogs where the comments are moderated and approved after a big delay. Commenting on a brand new post but having your comment approved after one month (real case) is like commenting on an old post.
3. Commenting on Popular Blogs But Coming Late to the Party
Some blogs have strong blog communities around them and get 50, 100 or even more comments for each blog post.
If the comments are displayed in the order they were submitted and you’re coming late to the party, you have no chance to get traffic unless you’re lucky.
Most of the visitors don’t read tens of comments unless there’s an interesting debate or something similar. Why would they read them anyway? The banal comments don’t make the news. Irrespective of their length.
4. Linking to Content Not Related to the Topic of the Page
CommentLuv lets you display a headline to your latest blog post or in some cases to one of your last 10 blog posts. Well, if that headline isn’t related at all to the topic of the page you’re commenting on, guess what happens… you’re gambling.
Example: You comment on an article about Twitter. You know that most of the readers of that article are interested in finding out more about Twitter. If your headline is about Twitter, that’s a perfect match. If your headline is about pregnancy, Google AdSense or something else, you have no clue whether the visitors might be interested in your article or not. See the difference?
The more related to the topic of the page your headline is, the more chances to get traffic.
Your headline is your ad. If the ad is related to the topic of the page you’re commenting on, that’s targeted advertising. If it isn’t related to that topic, that’s untargeted advertising and it’s less effective than the targeted advertising.
Variant: Never link to “clever” headlines that may mislead the reader.
Real example: “Have You Learned to Put Down Your Guitar?”
No, that article isn’t related to guitars. It’s a business article. But the reader of the headline cannot know it.
5. Bad, Uninspired or Generic “Latest Blog Post” Headlines
The headline of your blog displayed in CommentLuv’s field “Latest Blog Post” can make you or break you. Maybe your loyal blog readers read your articles no matter the headline. They know you, they know the topic of your articles and they know that your articles are valuable.
But the strangers – the visitors of another blog – will usually not click your link if all your headline suggests is, “Move on, there’s nothing interesting here!”
Real example: “Photos of the Week!”
No one is eagerly looking just for… photos. So… What kind of photos are they? Cat photos? Justin Bieber’s photos? The reader has no clue, so why click the link? (btw, the headline is actually taken from a real estate blog)
6. Low Quality or Ineffective Comments
Grammar & Language Mistakes. From this perspective, there are three types of comments:
– comments that include common mistakes made by native speakers (you’re vs your, etc)
– comments that include mistakes made by non-native speakers, and
– comments that are hard to understand (bad command).
While the first two types of mistakes don’t have a significant impact on clicks, the third one may simply remove you and your blog from the reader’s eyes. If the reader doesn’t understand the meaning of your comment, it is very unlikely he’ll give you a second chance (the click).
Clever Manual Spam. These comments are positive and not related to any topic, so that they can be used on any blog. Usually these comment templates are used by Indian bloggers, and sometimes include also the title of post they’re commenting on. Example:
Side-note: GASP or Akismet are pretty useless when it comes to this type of clever spam. However, the spam can be easily detected by using the method described in the article How to Spot Clever Spam Comments.
Other Low Quality or Ineffective Comments. The comments that get the attention and consequently the clicks – the effective comments – are:
– comments that add info to the original article
– comments that share the commenter’s experience related to the topic discussed
– controversial comments
– comments posted by influencers, no matter the quality of the comment
– comments posted by the owner of the blog or by the guest author.
All the other types of comments, even if they are positive and long enough, fall under the category “I exist. Isn’t it enough?” and whether you like it or not… don’t get too much attention. That’s why I titled this sub-category, “Other Low Quality or Ineffective Comments” – (you may argue about my label, still the results won’t change)
7. Commenting on Blogs Written on Other Languages
If your headline displayed by CommentLuv is written in another language than the language of the article you’re commenting, there’s a big chance for the readers not to understand it.
The result should be obvious.
8. Commenting on Low Quality or Hard to Read Articles
The articles that are hard to read (no paragraphs, improper fonts, etc), low quality ones or the articles that include misleading headlines aren’t usually read till their end.
If the main article isn’t read, for sure the visitor won’t scroll down to the comments area.
9. Some People Don’t Like You or Your Content
Disliking You – The comments or articles that are controversial, negative or satirical get the reader’s attention. However, irrespective of you being right or not, certain categories of people will not like you. If their discomfort created after reading your work is over a certain level, they’ll remember you and avoid you.
That’s a risk you have to assume. Before writing such types of content, be sure that the people who are most likely not to appreciate them aren’t your target audience.
Misleading or bombastic headlines that don’t match the article itself or fake controversial articles are different from the types of content mentioned above, but they may have the same effect: some people won’t like you. The only difference is that this second category of people may be way much larger. Usually you can fool the people only once or twice. Most of the people don’t like when someone cheats on them.
Disliking Your Content – Low quality articles, content that frequently doesn’t match the level of expertise of the reader, not interesting topics, lack of originality are factors that may create the reaction of… “This blogger’s content constantly wastes my time“.
If your content gets that label, irrespective of your next great comments or killer headlines, you may not get that wished click on your link. Once you wasted other people’s time, they may remember you and not give you a second chance.
Throughout this article I avoided the word “mistake”. If your goal is to drive traffic via your blog comments (the topic of this post), almost all the reasons mentioned here are mistakes. Don’t make them!
However, if you have multiple or complex goals, such as creating relationships and getting traffic at the same time, some of these nine reasons cannot be labelled as “mistakes” but maybe as “assumed risks”.
My piece of advice is to define very well your goals, use a flexible strategy and update it based on your needs and results. And never forget that blog commenting is a time consuming activity.
To Your Blogging Success!
P.S. The last phrase might be a double-edge sword. Kind of copywriting no-no. Let’s see whether this blog post will get any comments or you’ll save your time :-) Anyway, just in case… Do you know any other major reasons for not getting traffic via blog commenting? Share your experience with us!