Chit-chatting about the weather, work, or you name it, may be enjoyable. And sometimes useful. But it won’t pay any bills. So… no! That metric isn’t the number of times we interacted on Twitter.
Is it the number of followers the people engaging with us have? Or maybe the number of times they favorited (well, Liked) our content? Or is it the number of times they retweeted our content? Or the reach of their retweets?
These metrics can boost our ego indeed. Some of them can even help our blogs rank better in search engines. However, the individual effect of these social signals on search engine rankings cannot be quantified in any way.
The only metric that matters is the number of clicks someone generated to our website.
Gazillions of followers, favorites, or retweets that generate zero clicks to our website aren’t so useful. Only the traffic can help us reach the final goal – the sale.
The tool I used to measure the number of clicks generated by each person who shared on Twitter my content is the only one available on the market: Twitter Analytics (Twitter Cards tab, Influencers sub-section).
The only inaccuracies introduced by this tool:
If you retweet using Twitter’s native button, any click you generate isn’t attributed to you but to the person who posted the tweet you retweeted. This is one of the reasons not to retweet using Twitter’s native button.
The tool can only count the clicks that happen in Twitter clients (Twitter for iPhone, Twitter for iPad, Twitter for Android, Twitter.com, and mobile.twitter.com)
Now here are my heroes…
|Husband and dad of 2 lovely daughters, life-long learner, entrepreneur and business owner.||256|
|Tweeting quick tips on life, success, & business. Tomorrow is promised to no one. Live today. Carpe diem.||102|
|When You Know Your WORTH, No One Can Make You Feel WORTHLESS!||54|
|Award Winning Social Media Writer, Strategist, Author, Speaker.||41|
|UK’s leading authority on social media for businesses and charities.||36|
|For committed authors who want to build a career.||31|
|Not perfect, just awesome. Animal Lover yet Meat Eater, Coffee drinking, Heavy Metal Loving, Realtor in Anderson SC.||30|
|Author, Maximize Your Social | Founder @msocialbusiness @socialtoolssmmt @socialmedia_coe||25|
|9||Meghan M. Biro
Meghan M. Biro
|CEO @TalentCulture | Future of Work | @Forbes @Entrepreneur @HuffingtonPost | #HR #Tech #Socbiz #Entrepreneur||21|
|TV, Radio, Social Media Reporter | Seen on @NancyGraceHLN & @WFLA | Formerly WFTS, WTSP | EMMY winner | TEDx Presenter||20|
|Note: The column Clicks shows the clicks generated from Nov 18, 2014 till Nov, 19, 2015.|
Honestly, I value each and every share of my blog articles. Even if you didn’t make it to Top 10 this year. Even if your tweet hasn’t generated any click. Or even if your tweet was a native retweet (including retweets with comments) and maybe generated some clicks but they were attributed to me or someone else.
While I can’t force you to understand how bad for marketing the native retweets are, I can THANK YOU for your support. You know who you are and I know it too ;) Mark Willaman (HRmarketer), Melissa Stewart, Angela Hemans, Stuart Davidson, Gina Romero, Lisa Sicard, Gail Gardner, Joe Hertwik, Bill Gassett, Brian D. Hawkins, Amy White, Amanda Norris, Sherryl Perry, and many others!
To Your Twitter Success!
P.S. Do you know who your Twitter influencers are? (Not the people whose content you like. Not the people who tell you how awesome you are while ignoring your content. The people who help your business the most.)
P.P.S. Aren’t we connected on Twitter yet? Follow me for more interesting internet marketing tips.