My Email Marketing Services Series continues with a comparison between two veterans: AWeber (founded 1998) and GetResponse (founded 1999). (more…)
Should You Ditch the Sidebar of Your Blog or Not?
During the last years, removing blog sidebars has become almost a trend. For several good reasons.
Copying other people’s ideas without pondering too much whether such ideas are applicable to your unique case or not isn’t the smartest strategy though.
So more and more bloggers ask themselves whether it is good or not to remove their sidebars. (more…)
How Many Fields Should Your Opt-in Form Have?
Seth Godin uses only one field.
GetResponse and Aweber use two.
Try to get a free ebook from Hubspot and you’ll see more than ten fields.
Huge difference between one or two fields and ten.
So what’s the magic number of fields you should use? Any number? :) (more…)
Unfollowing Active Twitter Followers? Usually Bad Marketing!
You follow me, I follow you back. Or vice versa. After a while you unfollow me.
Not because I spammed you or annoyed you. For other reasons.
I will unfollow you. No matter who you are.
Irrespective whether my reaction is right or wrong, what did you get? I was your potential customer. But you turned your back on me, so I did the same. How did your action help your Twitter marketing? (more…)
How to Switch WP Blogs to Https Without Losing Social Proof
Switching your blog to https has a significant impact on the social proof related to all published posts.
While the share count buttons for Twitter and LinkedIn will preserve the figures they previously displayed, the buttons for Facebook, Google+, Pinterest and Stumbleupon will reset to zero.
That’s because the latter social media networks don’t consider https pages as being the same thing as their relevant http versions. (more…)