If Twitter is just a hobby to you, then you can write whatever tweets you may like.
However, if you’re on Twitter in order to market your stuff (products, services, blog posts, etc), then the situation changes…
You should comply with some simple copywriting & advertising rules that take into consideration readers’ psychology not your mood or other collateral variables.
Maybe your very loyal fans read your tweets no matter what and how you tweet.
But if you’re a real marketer, you will always want to extend your audience. To increase your chances to extend it, I suggest that you avoid these marketing mistakes…
Upfront Bonus: The Biggest Twitter Marketing Blunder
Not understanding that a tweet is an ad is the biggest Twitter marketing blunder. Most of the other mistakes derive from it.
Don’t get it wrong. An ad doesn’t necessarily mean “Buy my stuff!” As a matter of fact, the best ads are the ones that don’t look like ads.
For example, the title of your latest blog post and the link to it. It doesn’t look like an ad, does it? However, it’s still an ad. It promotes your latest blog post. The headline gets the readers’ attention and tells them what they can get. Then the link reveals where they can read that piece of info. “What” and then “where”. In this order, never vice-versa (see the mistake #2 below).
At the same time, some apparently inoffensive tweets may affect your marketing.
Tweet one of these variants and I guarantee you that you’ll lose prospects. For no reason.
Now let’s see the five marketing mistakes I promised in the title…
Mistake #1 – Posting Meaningless Twitter Updates
A link without text is useless. It’s like an ad that tells your address but doesn’t tell what you sell. Some people may call you and ask you what you sell. But not too many.
“I posted a new photo” and “Check out my latest blog post” (without actually revealing the title of that post) are better than a link without text. But they are lazy Twitter marketing practices that will not get you too many clicks on your links. They are like an ad that tells everyone that you sell “something”, but they don’t actually reveal what you sell.
[Side Comment – Don’t confuse this mistake with the ads that don’t reveal the product that is advertised but make the reader curious. The readers don’t get curious when you don’t tell almost anything unless they are your most loyal fans.]
Mistake # 2 – Posting Upside Down Tweets
First the link and then the text. English speaking people and many others read from left to right. You know that, don’t you? ;-)
First you need to grab the reader’s attention. That’s the role of the text and that’s why it should be placed before the link. After the attention grabbing text, in case the reader wants to find out more… there must be the link.
Mistake #3 – Link in the Middle of the Headline
If your only goal is to show everyone how smart you are, then you can post anagrammatic headlines. Or change the order of the words. Or other similar things. Otherwise… get serious…
Don’t try to sell me a “cute kitten with blue Seattle, WA, eyes, USA” ;-)
[Side Comment – Don’t confuse this mistake with the tweets composed like this: meaningful headline – link – hashtags or another meaningful additional text like a PS]
Mistake #4 – Boring Stuff Before the Attention Grabbing Content
If you tweet via JustRetweet, there’s nothing you can do but ask the owner to modify the software.
Besides that exception or other similar systems, think twice before starting a tweet with RT @username or similar things.
You don’t have the whole time in the universe to get the reader’s attention. You can lose it within seconds. So don’t put boring stuff in front of your tweet. Move it at the end of the tweet.
Note: Giving credit to the author or to the original poster is a good Twitter practice. It helps you build relationships. Don’t get rid of it.
Mistake #5 – Not Using or Misusing the Hashtags
While not every tweet needs a hashtag, there are many cases when using hashtags may increase the effect of a particular tweet.
What if one day Google was deleted… link #Humor
The addition of the hashtag makes a big difference. It reveals the topic of the tweet, and at the same time it will make that tweet being displayed on Twitter search when someone looks for humor.
When used properly, the hashtags will help your marketing. However, the hashtag abuse and the usage of irrelevant or redundant hashtags may make you look like a noob. That’s the last thing a professional wants ;-)
Finally, get used to write the hashtags like this: #GoBigOrGoHome instead of #gobigorgohome. It’s easier to be read and it won’t get you into trouble unexpectedly. For reference see the famous case of #susanalbumparty, a PR disaster.
To Your Twitter Success!
P.S. Do you make any of these mistakes when writing your tweets? Is there any of the above mentioned practices that you don’t consider a mistake? Which one and why? Do you want to suggest any other marketing mistakes that should be avoided when writing tweets?
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