12 thoughts on “5 Reasons Why Your Stellar Email Headlines Don’t Work

  1. Hi Adrian!

    Very well written. Awesome post! I will have to take some extra time to consider everything you have posted here. There is more strategy and deeper info, than initially meets the eye.

    Agreed that headlines or subject lines are not the magic bullet that everyone believes they are.

    Thanks for posting this.


  2. Hi Adrian

    Great article thanks. I do so agree with your point about cheating subject lines — once someone has done that to me once they are on my mental “suspect” list.

    Slightly off topic question: I have recently taken to marking as Junk any emails I get without a proper unsubscribe link. Do you happen to know if Thunderbird takes note and stops showing me them? I get emails from lists I would NEVER have signed up to.

    Joy Healey recently posted…Using Internet Marketing Training CourseMy Profile

  3. Hi Josh,

    Thank you for the comment and RT. As for the point #2, just one more example: I’m subscribed to a newsletter titled “IM NewsWatch”. Guess what! I never read the subject lines, but I always read the newsletter :)

  4. Hey Adrian
    Interesting read.

    Email marketing is far more difficult than we are lead to believe and the target is always moving. But knowing how it works certainly helps, and you have drawn the curtain on quite a few things!

    I am currently experimenting with cold emails for my business and that is a different beast, to an extent. Although with individual emails to unknown recipients it is a more interesting experiment than my weekly email to my subscribers.

    Lets see what the results are!
    Ashley recently posted…Web Design Trends You Might Have Noticed?My Profile

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