Whether you read a business article, an email marketing article, or a blogging article, each and every author recommends that you build relationships with your readers and prospects, or otherwise you’ll fail…
“People buy from sellers they know and trust,” they say.
It makes sense. It’s logical. However, I would ask you a question… Does everything that happens in this world follow a rigid, mathematical and expected pattern?
So… Even if it makes sense that people would rather buy from sellers they know and trust, is that true? What if it’s just yet another internet marketing myth? Let’s see…
Why Does Spam Exist?
Have you ever bought something from a spammer? I haven’t. I don’t even click the links from spam. I report and delete email spam, I even take the time to detect and delete the clever blog comment spam, etc. I guess you do the same.
Not buying from a spammer makes sense, isn’t that so? However, have you ever asked yourself why email spam or other types of spam keep existing?
There’s a simple answer… Because it works. That’s why spam still exists.
Who are the buyers? I’ve no idea… Maybe newbies, teenagers, old people, drunk people, dumb people, etc. What I know for sure is that there are a lot of such buyers. Otherwise spam would stop.
What do you think? Are all those gals and guys buying from people they know and trust?
“Screen Capture” Taken from My Online Selling Experience
Let’s put aside what makes sense. Let’s put aside assumptions. Let’s see another piece of real life…
I’ve been selling digital goods since 2001… Quite a great deal of experience in online selling…
Here’s an example… Someone searches on Google for “solo ads ebook“, sees my book, gets on my website and ten minutes later that person buys that book. Did we know each other in advance? Total strangers. Trust, bla bla, no such thing.
It didn’t happen once. It has happened for ages.
As a matter of fact, I didn’t always have time for building relationships via social media or other ways.
I spent my time writing long comments, trying to help some bloggers… Wasted time. Most of the bloggers look for yes-men. A comment that tried to offer another perspective was many times deleted, ignored, or considered a negative comment instead of helpful feedback…
Making a potential long story short… I didn’t build too many relationships… My blogs never had lots of comments… I don’t join blog commenting tribes, and as opposed to many bloggers I know that the number of comments posted on my blogs won’t pay my bills…
My websites still keep selling. Whether they are blogs or static websites. Whether my name is posted on them, or a “John Doe” pen name is used.
Online Buying Behaviors, Relationships & Trust – Conclusion
Buyers don’t always follow logical patterns. People don’t act according to math formulas. The buying act is determined by lots of factors such as emotional triggers or other things out of statisticians’ or theoreticians’ control ;-)
Finally, I don’t want you to get this article the wrong way. It is super fine to build relationships and trust. They both add value and may increase your sales… However, be aware that a lot of bloggers who are very much appreciated in their small world don’t make any money, or earn less than a teenager working at the local McDonald’s… Guess why! That’s your homework…
Anyway… some people – including myself! – usually buy from sellers they know and trust. Many other people don’t do the same… There are other multiple reasons behind their buying decision.
To Your Online Success!
P.S. This article may look cynical, but it’s not. It only shows the truth the way I experienced it and I keep seeing it… What’s your take on this topic? What’s your experience?