So you’re on Facebook. And you’d like to promote your blog, products, whatever.
But if you annoy your Facebook friends or fans, what are the chances for your marketing to succeed?
Close to zero. Unless you target some noobs, rednecks or spammers who might even copy your annoying “awesome” techniques.
While almost everyone would agree that it’s bad to annoy the prospects, the real problem for some marketers is identifying – in practice – what techniques might annoy their friends.
The difficulty comes from from the fact that some annoying methods have a certain degree of effectiveness. The same like the email spam. That’s why they may be perceived as good techniques.
On top of that, let’s face it, Facebook allows and sometimes even encourages its users to be jerks. While it’s none of my business how Facebook runs its platform, my piece of advice is not to hurt your Facebook marketing by applying some techniques allowed by Facebook but annoying to anyone who has a brain installed :P
Now let’s practice…
1. Adding Friends to Your Facebook Group
So you’ve started a Facebook group. What would you do next? You have three choices:
a) You promote your group
On your timeline, on your blog, in your emails, etc.
That’s perfectly fine. If I see your promotional post and I’m interested in that topic, maybe I’ll join your group. If I don’t see it, the problem is yours not mine. You shouldn’t try to solve it by wasting my time …
b) You invite me to join your group
You’re on the edge. I’m not a fan of this method because it’s based on an assumption. The assumption that I might be interested in joining your group. I don’t like it very much when people make assumptions regarding my person and then take an action that affects me in a way or another. But I’m not saying that this method is a bad one, so let’s move on.
c) You add me to your group
In the first two cases (a & b), the decision whether I join your group or not is mine. That’s OK.
In the last case (c), you have taken a decision on my behalf. Excuse me? Who do you think you are?
It’s true that I can leave your group at any time. But that will waste my time. For no reason. What if I add your email address to my mailing list without your approval? You’ll be free to unsubscribe. Would you like it?
2. Inviting Your Friends to Like a Facebook Page
Don’t tell me that you’ve never been invited to like a Page you had no interest in. It was annoying, wasn’t it?
Result for the sender? One friend annoyed. Worse than zero!
What if the sender of the invitation is more than a Facebook friend? It may happen that you Like the Page, even if you have no interest in that Page. Admit it!
Result for the sender? One like. A poisonous gift though…
How valuable is that like? Don’t tell me that you’ll keep reading and liking posts you have no interest in. You’ll ignore the posts, won’t you? The more likes like yours, the worse the engagement. Then Facebook’s algo does its job and fewer and fewer fans see the posts.
Updated result? Even worse than one friend annoyed.
Now think about YOUR Page. You don’t wanna annoy your friends, do you? You don’t wanna get forced likes that eventually lower the engagement and ruin your marketing, do you? You don’t wanna have one of the many Pages that have thousands of likes but zero engagement on their posts.
The solution? Don’t exchange Page likes and don’t invite your friends to like your Page. Get natural likes from people who really like your Page.
Reshare the posts from your Page on your profile and on Facebook groups. If your friends (or friends of your friends, or even strangers) like these posts, they may decide to get more from you and consequently they will like your Page. That’s the natural flow. In the long term it’s way more useful to your business.
3. Tagging People For No Reason
If you share an article and you tag the author in that post, that’s great. There are many other situations when tagging someone in a post or photo is OK.
But when you do it for no other reason than trying to get the attention, that’s annoying. And spam.
Don’t hide yourself under lame explanations such as, “Since you liked my previous article, I assumed that you’ll like this one too” or “Since you’re a marketer, I assumed that you might be interested in reading this marketing article.”
In addition to the fact that the person tagged is notified, every time when someone comments on that post, a new notification is sent:
I didn’t understand that comment. But even if I did, getting such notifications is super annoying.
No, updating my settings and untagging myself from that post aren’t reasonable solutions. If I start screaming for no reason, the solution isn’t that you run away or cover your ears ;)
Instead of Conclusion: But “John Guru” Does It!
It is very likely to see posts like this one …
… and I can hear you, “Hey, I know that guy. He’s an expert. And he did exactly what you told us not to do! You kiddin’ or what? Is this another Facebook satire of yours?”
If John Doe keeps tagging you for no reason in pics not related to you, most probably you’ll ban him.
However, if John Guru does the same thing for no other reason than getting more likes, increasing the engagement and then making more money, I don’t know about you but many fans will be happy. There’s a simple explanation … Their idol tagged them. Wow! :P
If you have some brainwashed fans, don’t listen to me, you can do whatever you want. It doesn’t mean that it’s good though. But it works indeed because sometimes popularity offsets many things usually perceived as mistakes.
Think of some popular politicians. Many mistakes. Getting plenty of votes though. But if you make their mistakes, you’re screwed. So be sure you know who you are. And then act accordingly.
To Your Facebook Marketing Success!
P.S. Have you joined my new Facebook group of internet marketing and blogging friends? Why not? Coz I haven’t spammed you? This is your invitation to join. Beware, the group is very tiny. Coz it has rules and spamming isn’t allowed – and therefore it sucks :P
P.P.S. Are you annoyed by any of the techniques described here? Have you ever used them?