Some Twitter marketing practices annoy a lot of people, but get some results. For example, spam and auto DMs.
Other practices don’t annoy so many people, but get nothing in return.
From a certain perspective (“some results” are better than nothing), annoying some people for no reason is even worse than spam. Surprising perspective, isn’t it?
Now let’s see some practices that may not annoy everyone, but will get you nothing.
You should get rid of them…
1. Letting Apps Post Worthless Tweets on Your Behalf
Maybe you’re interested in finding out how many people followed you and unfollowed you.
However… Do you really think that your followers are interested in getting such data in their news feed?
2. Posting Meaningless Facebook Updates on Twitter
I’m not against syncing your Facebook and Twitter accounts.
However, if you do it, don’t forget that you did it and pay attention when you post something…
Upper-half: Have you seen spammers’ tweets? Most of these tweets are better than this one. They know that a link without text is useless. Can’t you do better than a spammer?
Second-half: That’s better, but… come on, “I posted a new photo” and “Check out my new article” (without revealing the title of the article) are lazy Twitter marketing practices that may or may not annoy your followers, but for sure will not get you too many clicks on your links.
3. Sending Unexpected & Annoying Replies to Everyone in Town
Tweet #1 (upper-half of the image below) – Harleena thanked some tweeps for retweeting her content. Perfectly fine.
If you decide to reply to Harleena’s thank you tweet, you have two options:
a) You can hit the Reply button, delete all usernames except Harleena’s and then tell her that she’s welcome.
b) You can hit the Reply button, don’t delete anything and tweet “You’re welcome” to everyone who shared Harleena’s content (As shown in Tweet # 2 – second half of the image above)
While responding to a thank you tweet is fine when it’s done as shown in case a) above, what is the point in replying “You’re welcome” to people who didn’t thank you? It’s obviously nonsense.
The tweeps who don’t use Twitter like a bot read their notifications. Why sending them tweets they obviously aren’t interested in receiving? Why wasting their time? Why annoying them for no reason?
4. Retweeting Bits of Conversations Irrelevant to Your Followers
True story: John reshares one of my blog articles. I thank John for it. Then John retweets my “Thank you, John”.
If I was Dalai Lama or someone really famous, I could understand why John feels the need to share with his followers the fact that I thanked him. But I’m not Dalai Lama, nor POTUS or a famous personality.
While I don’t mind my thank you tweet being retweeted, what about John’s followers? Why in the world does John think that our bit of conversation is interesting to his followers? It’s not. No one cares.
There’s no point in clogging up followers’ news feed by posting stuff you know 100% they’re not interested in. It’s like asking them to unfollow you.
5. Transforming Replies into Regular Tweets
This is a variation of the previous practice. The result of using the replies improperly is that you tweet to your followers parts of conversations that aren’t addressed to them. Example:
It’s obvious that the tweet above should be addressed to Diane only. No one else is interested in it. However, it was seen by all the followers of the original twitterer.
Why annoying everyone? It’s very easy to fix this issue: place the @username at the beginning of your tweet. Not at the end, not in the middle. Right at the beginning. Such a tweet will be seen only by the intended recipient (@DianeNassy in our example) and by all your followers who follow Diane. All the others will not see it in their news feed.
Another variation is the case when you add on purpose a dot in front of a tweet, right before @username. Such a practice transforms a reply into a regular tweet that is displayed on all your followers news feeds.
I’ll never understand what people think they get from annoying their followers like that. Isn’t it obvious that no one is interested in seeing the smiley face you addressed to someone else?
6. Sharing Lame Things, Looking for Fake Social Media Engagement
If you have a non-business account and you’re connected with your mom, your girlfriend and a couple of friends, then I guess that “It’s coffee time” and other “very interesting” topics may not be annoying to them.
However, if you’re an internet marketer and consequently your followers are internet marketers, don’t be annoying by sharing lame topics in an amateurish and naive attempt to create a fake social media engagement.
Example – “Question of the Day: What song do you sing in the shower?” LOL
7. Ignoring the People Who Reshare Your Content
When someone reshares your content via a platform like JustRetweet, that person is paid with credits. While I don’t agree with ignoring these people, if you don’t bother to thank for these retweets, I could understand your reason. You paid for these retweets after all.
What if someone retweets your latest blog post without receiving any sort of payment? What could be the reason for ignoring the people who help you grow and make money?
Are you a John Doe Guru no one can live without? Don’t lie to yourself…
You don’t get too much by ignoring them. While thanking for a retweet doesn’t cost you too much, not doing it could cost you a lot.
Don’t forget that Twitter is a social media platform. Doesn’t the word social ring a bell?
To Your Success!
P.S. Do you use any of these practices? Why? What other practices annoy you?