Both the bloggers and the other email marketers send their emails via professional email marketing services. So what’s so specific to bloggers?
Well, some blogs send emails… “New blog post” email notifications. Or “Your comment on the post X has a new reply.”
No third party service to help your email deliverability. You’re on your own.
And you don’t want your email notifications to land in spam folders. Discovering at the end of the day that your domain name was blacklisted – the worst case scenario – would be scary. (more…)